Here’s another commercial that probably won’t mean jack to those of you outside the tri-state area. Let’s raise a glass to catering to the vast minority.
Longtime readers know of my fascination with Atlantic City, and though Trump’s Castle (later transformed into Trump Marina) wasn’t one of the casinos my parents dragged me to weekend after weekend, I still have fond memories of the resort due to its joyous and extravagant commercial jingle that dared me, me of all people, to be the kiiiiing, be the kiiiing of the casss-ull! Like the Milford Plaza ad I covered earlier during the Megaparty, this one is forever burned into my brain all thanks to its catchy tune. Starring a showgirl and a king (judging by recent History Channel specials, I’m thinking it’s King Henry VIII), the Trump’s Castle commercial tells all would-be money-blowers that they’ll be treated like royalty and get free indoor parking.
Like Harrah’s, Trump’s Castle was peculiarly located in comparison to the other hotel/casinos of Atlantic City — it wasn’t on the boardwalk, and it wasn’t even in walking distance to the boardwalk. There had to be negatives to that, but there were positives, too: Lazy folks probably weren’t going to bother hailing a cab for a ten minute ride to the boardwalk strip if they hit a losing streak. Though I was at Atlantic City many, many times throughout childhood, I honestly can’t remember even once stepping foot inside Trump’s Castle. This only added to the allure, because I took the commercial at face value and assumed the place’s staff threw rose petals at the feet of all who gambled there.
Of course, The Borgata would open many years later and quickly turn the area where Trump’s Castle once stood into the hottest spot in all of Atlantic City. Except for that “massage” parlor around the corner from Bally’s. Or so I hear.
Click here to download the Trump’s Castle commercial.
Also, remember those things I used to do? Those “article” things? I’m writing one now, look for it soon.
Posted by Matt. E-mail me!
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I’ve been here for a little while, too… :\ Since the Spidey/Crayon article, though I forget when that was… I always did blend in with the background, though.