X-Entertainment | Monster House Mystery Box?



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Monster House Mystery Box?

Here's my latest - the "You Gotta Believe Me Screamstakes," a promotion for Monster House where interested parties can a win a trip to a theme park. Hrm. Digging this one. The visuals are partly inspired by pictures of the Wildwood boardwalk, the music is a custom riff on the disco theme from Friday the 13th: Part 3, and the voice-over was done by David Kaye, better known to many as one of the few men to bring Megatron to life. A lot of me in this. Click here to watch, but keep in mind that it's a really choppy, grainy encode that blows. I'll try to get a better version up later. To see the full beauty, go watch Jimmy Neutron or something.

Posted by Matt on 07/18/2006. E-mail me!

Discussion Thread: 87 comments

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First?

Chestnuts roasted by spaz307 @ 07/18/2006 9:02 PM

Deuce is deuce!
#2

Chestnuts roasted by Deuce @ 07/18/2006 9:06 PM

Have you seen the film? Is it any good? I was gonna go this weekend.

Chestnuts roasted by kb @ 07/18/2006 9:49 PM

Oh, you did this? I saw this yesterday when I was at my sister’s apartment, recuperating from a twisted knee and sprained wrist I gained after falling off my bike going to work on Sunday. Yes, they both still hurt, but it’s better than yesterday.

To get back to the point, the actual ad was pretty cool. I forget when I saw it – I was out of it for a lot of the afternoon due to the aspirin I took to help the swelling go down. There IS a lot of Wildwood to it – the Ferris Wheel even sort of looks like the Giant Ferris Wheel in Wildwood looks like.

Chestnuts roasted by starwenn @ 07/18/2006 9:53 PM

The Ferris Wheel specifically is based on Wildwood’s.

Chestnuts roasted by Matt @ 07/18/2006 9:56 PM

I was going to post some sort of comment reprimanding the first post, because it’s no secret that we all hate that, and then I read his/her name. That about sums it up.

Oh, and a quick dive into trying to Analise the "first" phenomenon with gen-Y’ers: Most of you are computer geeks that suck at sports, and thus never played competitive sports, and thus look to trying to be the first to comment on blog postings as a makeshift replacement for real competition. Any real psychology students want to take a crack at it?
(By the way: I’m not trying to harsh on any computer geeks out there, I’m a gen=X computer geek that was never very good at sports, but that didn’t keep me from trying. I proudly road the bench for 3 seasons of High School soccer, started for the mens volleyball team, and love frisbee, snowboarding, and many another thing outside of sports, I just hate when some one has nothing more to contribute then "first." Oh, and spaz, the "?" just makes it even more pathetic.)

Chestnuts roasted by Mad Cow @ 07/18/2006 10:01 PM

Ha, I saw this 5 times today at least. No idea you were behind it.

Chestnuts roasted by Wow @ 07/18/2006 10:04 PM

Sorry, now that my rage has subsided, I like the add, really like the voice-over. Question: Matt, do people actually win these things, and do you, as a director/producer of the spots have any knowledge of the winnings? And does it bum any of your relitives out that they are automatically disqualified from such things because of your success?

Chestnuts roasted by Mad Cow @ 07/18/2006 10:12 PM

Hey now, let’s not murder Spaz. A lot of people "first post."

I don’t hear about the winners, but anyone can mail in for a list of them. At best I’d hear that such-and-such promotion got a high/low number of entries as a barometer of its success, but I’m not really in that loop.

Chestnuts roasted by Matt @ 07/18/2006 10:15 PM

Just watched the ad, and I must say it was pretty good. Being from California, I don’t know much about Wildwood beyond Matt’s article about Castle Dracula. Actually, that’s really all I know about Wildwood.

Chestnuts roasted by Thomas @ 07/18/2006 10:17 PM

This is Blog #800!!!!

Pretty nice ad, Matt.

I got a poll now too, commercials today, which ones do you like/hate?

Like: The recent WTF? ads for Red Stripe beer.

Hate: Head-on: Apply directly to the forehead. Head-on: Apply directly to the forehead. Head-on: Apply directly to the forehead. Head-on: Apply directly to the forehead. Head-on: Apply directly to the forehead. Head-on: Apply directly to the forehead.

Chestnuts roasted by Invader Norbert @ 07/18/2006 10:25 PM

Matt – Quick question:

Were you the man behind that Kids Choice Awards commercial where Jack Black says something along the lines of "Nick nick nick nicka sucka dick shick dick a licka licka lick" over and over with two of his clones and dances around?

Another question: What is in that Monster House Mystery Box. I’m dying to know.

Chestnuts roasted by Renaldo @ 07/18/2006 10:46 PM

I love the announcer in this commercial. "You and your family WILL fly to a thrill filled theme park…" and "you WILL spend 3 days roaring on roller coasters". If you win you’ve got no choice, you WILL be the grand prize winner and you WILL enjoy every minute of it!!

Chestnuts roasted by Ryle @ 07/18/2006 10:53 PM

Hahaha, Mad Cow, I always wanted to know that too!

Matt, I hope you love your job, because it seems really cool, if not really tiring too.

Chestnuts roasted by Denise @ 07/18/2006 10:54 PM

You just can’t get away from the allure of those http://www.x-entertainment.com/mystery.html">mystery boxes, can you?

Chestnuts roasted by Jessica Marie @ 07/18/2006 11:04 PM

Hah! Good call, Jessica Marie. That’s the first thing that came to mind when I watched the commercial. Monster House, indeed.

Very cool, Matt. This is the first time I’ve had a genuine emotional investment in advertisement since they hanged the Cookie Crook.

Seriously, he was being chased by an English cop. What did you think was going to happen to him when he finally got caught?

Chestnuts roasted by Jedoc @ 07/18/2006 11:22 PM

Ooooohh…. impressive! Makes me anxious for Halloween.

Though while on the subject of Megatron and promotional materials… did anyone else wet themselves a little bit over the Transformers movie trailer?

Chestnuts roasted by Mystie @ 07/18/2006 11:22 PM

Just re-watched the "Transformers" trailer. It looks like it’s going to be visually impressive, but it’s being directed by Michael Bay (Armageddon, Pearl Harbor), so I’m not expecting too much story-wise.

Chestnuts roasted by Thomas @ 07/19/2006 12:15 PM

Mad Cow-

That was really mean. Right on the nose, but still really, really mean.

Actually I tried to post again commenting on the topic (for once!), but GreyMatter wouldn’t let me.

Regarding my moniker, I got that nickname in college. I deserved it when I got it, but I like to think I grew out of it. I still sport it proudly because it reminds me of good times, despite the negative connotation. I moved into fraternity, and I was an only child. Let me just say that moving into cramped quarters where you actually had to share was a definite change. I was a spoiled brat, but I like to believe I changed for the better.

In any case, it’s the very first time I ever had the first post. I apologize for apparently offending you so deeply. And if that doesn’t satisfy you, I guess that’s too fucking bad.

Matt-

It’s a cool ad. Did you get to spend any time talking with David Kaye? He wasn’t my favorite Megatron. That will probably always be Frank Welker, unless they get someone really incredible for the new movie. Even so, I wonder if he had any neat stories about taping Transformers or any of the other stuff he’s done.

Chestnuts roasted by spaz307 @ 07/19/2006 12:39 PM

Calling firsties is a more valuable contribution than picking on fellow posters IMHO.
Matt, you seriously never fail to amaze me. Congrats on the great work.
I enjoy the "Hooray Beer!" commercials as well. I also like the latest incarnation of the Geico gecko ("Exclusivity!") and that Levi’s ad with the high speed chase. As far as hating, I’m getting quite sick of Lady In the Water ads.

Chestnuts roasted by squee4242 @ 07/19/2006 12:58 PM

Chestnuts roasted by squee4242 @ 07/19/2006 1:01 AM

Oh yeah, I would recognize that Funky Friday Fanfare anywhere. No bullcrap, I was rocking out to it today (ever since you pointed out that the jukeboxes were off to the side here on the blog). E.Claire liked that one and the beginning of the Teen Wolf track. Another proud paternal moment.

No real opinion on Spaz-gate. Live and let post, I say.

Chestnuts roasted by The Manimal @ 07/19/2006 1:08 AM

How did you put this together? The nut in the present box costume was self-explanatory, but here I see CGI, elaborate staging, MEGATRON….did you direct this spot? Draw storyboards? Pitch ideas?

Did you hold power over all those graphics artists? Must have felt good….

Chestnuts roasted by Mars @ 07/19/2006 1:24 AM

Oh damn that rocks. Remeber that old nick Halloween ad where it would do like a 3D trick or treat walk? For back in those days, it was a really sweet concept Nice work, Matt

Chestnuts roasted by Eddie Lightning Frog @ 07/19/2006 3:38 AM

I’m with Mars.
I think I asked something along those lines the last time you presnted one of your ads, but I haven’t lost interest since. I want to know what your involvement is.

Oh, and since we’re all picking on spaz307 and Mad Cow, Analise add.

Oh, and since Transformers is among the subjects, I’d like to pick on Michael Bay, as well.

Oh, and since I’m picking, I started two sentences in a row with "Oh, and since" and thought this would be the best way of acknowledging this weak phrasing without putting any thought into rewriting the aforementioned sentences.

Chestnuts roasted by Tougi @ 07/19/2006 3:56 AM

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This entry was posted on Tuesday, July 18th, 2006 at 8:47 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed.