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New Article: More ’80s Commercials!

With just minutes to spare to ensure that I don't miss tonight's new Sopranos and thus rob myself of the opportunity to bicker about what a letdown it was around the water cooler tomorrow morning, I finish this weekend's new article: More `80s Commercials! Pretty awesome batch, I must say. See reggae fruit dance with Snap and Crackle as they usher in Fruity Marshmallow Krispies! See kids turn into Optimus Prime by way of underwear! See the McD.L.T.'s cool side stay cool! Win a Sony Watchman! All this and more! More! A dozen total, each reviewed, with video downloads.

Posted by Matt on 03/19/2006. E-mail me!



Discussion Thread: 150 comments

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Those Super Naturals look really sweet! More toys/cartoons need to use holograms. Remember how cool the Visionaries toys were?

Chestnuts roasted by Eddie Lightning Frog @ 03/19/2006 8:15 PM


Dear lord.

::puts her hand up to Matt’s forehead::

You’re updating regularly. Are you feeling quite alright?

Chestnuts roasted by Mystie @ 03/19/2006 8:29 PM


Unfortunantly, I don’t remember the SuperNaturals. Sure wish I did, because they do look pretty darn sweet. Most of the other ads at least ring bells. We also frequently rented "The Secret of the Sword," as my sisters and I were HUGE She-Ra fans; it was one of our favorites from the (long defunct) Harber View Video in Cape May.

I don’t remember the ad for the Fruity Rice Krispies cereal, but I do remember the cereal. I hate marshmallows in cereal and I hate Rice Krispies, so I wouldn’t touch this one with a 100 foot pole…but at least the ad is way too cute for words.

I think I vaguely remember that Reeces ad, too. I don’t remember if we ever had Underoos; that vogue may have passed by the time we were old enough for them, or maybe we couldn’t afford them.

Chestnuts roasted by starwenn @ 03/19/2006 8:36 PM


If I was that dude trying to eat a McDLT and my assjerk friends started clapping instead of helping me create a single unit of dining pleasure I would probably break their arms too. Cocky little fully functioning human being jerk faces. Also I wish they made underoos that fit me.

Chestnuts roasted by Mike @ 03/19/2006 8:41 PM


I have beed hoping ever since I found this site that you might review the Fruity Marshmellow Crispy commercial. Not that it’s good, but whatever reason, it’s one that me and several of my friends seem to remember the song and motions to-20 years later.

Chestnuts roasted by kb @ 03/19/2006 8:47 PM


Ahh…
I remember those underoo’s, I’m a child of the early 90′s, and I had a pair of Superman ones. I even think there might have been a cape thrown in there too…I used to run from my bed to my parents bed to my brothers crib and then back.

I don’t think I’ve seen them more recently, though they probably have Hulk and Wolverine ones =\

Chestnuts roasted by TPStag @ 03/19/2006 8:48 PM


Now if we just had a commercial for TMNT Underoos.

Chestnuts roasted by Ragnarok @ 03/19/2006 8:50 PM


Holy shit! Super Naturals! Nice, Matt. Once again,you make me long for high speed internet…damn this awful dial-up.

In high school I used to buy the Underoos for the t-shirts that used to come with them. It was the only way I could get t-shirts of Superman, Batman, etc. NOW they make awesome t-shirts everywhere. But back then, cool t-shirts were scarce.

Chestnuts roasted by Muppet Baby @ 03/19/2006 9:03 PM


Just tell me one thing… what were you thinking with that background? x_x

Chestnuts roasted by JDavis @ 03/19/2006 9:23 PM


I vaguely remember Super Naturals. They look just as awesome as I remember them.
Not to sound homophobic or anything, but I found it slightly amusing in the Fruity Marshmallow Crispies commercial when the girl exclaims "how fruity" and then shows that kid in the yellow sweater looking rather, well, fruity.

Chestnuts roasted by Gozer @ 03/19/2006 9:23 PM


I am pretty sure they still make underroos. I swear I’ve seen them at TRU, in the apparel section, of course.

I used to have Wonder Woman underroos. God I loved those things. I wanted to be her – and I even made wrist cuff thingies like hers out of wrapping paper tubes.

Chestnuts roasted by Ryane @ 03/19/2006 9:24 PM


Seems like it was 1980 something the last time you did one of these articles.

Chestnuts roasted by dohopoki @ 03/19/2006 9:26 PM


Oh, and I’m a chick by the way (for any new people who didn’t know that) so I was able to fit into the t-shirts!

In fact, here’s ME- I am sorry that I don’t have any computer skills and don’t know how to post a link for real. I just took a sudden notion to show my fellow XE-ers a little bit more me. I get to see Mystie, and Matt, and the Manimal, and Erik’s entire team in Germany, etc. etc. So, here’s a bit more me:

http://www.okcupid.com/profile?tuid=1477114862940448563

I guess you’ll have to copy and paste it to see my little spot of the web.

Chestnuts roasted by Muppet Baby @ 03/19/2006 9:28 PM


Hey! The link worked! Cool. I should take a computer course so that I can express myself on a website. Matt- you have inspired me to try my hand at this computer stuff. It seems like it would be a hell of a good time, despite all the work.

Chestnuts roasted by Muppet Baby @ 03/19/2006 9:30 PM


Glad I stopped by. Didn’t expect to see X-E greatness. I don’t say this too often on here but I HAD TOTALLY FORGOTTEN ABOUT THAT ONE. In this case, the Super-Naturals. Wow!! I never had them but I do remember wanting them really bad.

I think that the Fruity Rice Krispies ad can be appreciated a bit more by those who lived through the age. For those who are too young, there was a huge "Island lifestyle" fad in the 80′s. Everything from Billy Ocean to COCKTAIL to FRUIT ISLANDS CEREAL. This commercial is a good example of this mania.

Finally, yes, I saw SECRET OF THE SWORD in the theater but, for whatever reason, I cannot remember anything about it. I remember more about the CARE BEARS MOVIE and the HEATHCLIFF MOVIE (??) which is both shocking and sad.
Nice GREMLINS reference on THE SIMPSONS tonight.
P.S. showing the kid pull up the TRANSFORMER drawers was never a good idea…

Chestnuts roasted by The Manimal @ 03/19/2006 9:39 PM


Matt- regarding the way He-man acted all into She-ra making you think they’d been originally written to be lovers… you’re actually half right. The writers and designers behind the She-ra Toyline had her originally positioned to be He-man’s LOVE INTEREST. The animation studio had to call a time out on that and inform the toymakers that they’d been working on a romantic sub-plot between He-man and Teela that they didn’t want fucked with. So rather than go for a love triangle, She-ra was changed to be He-man’s sister.

Chestnuts roasted by Brian @ 03/19/2006 9:52 PM


Matt-

Holy dear lord. Thank you for yet again pulling some long-lost childhood memory from the netherregions of my mind and back into the front of my cerebellum. The DJ KAT Show. You are a god (not THE God mind you, but definitely a god) among men.

I also love in the Underoos Commercial how Optimus Kid comes lumbering out of the bathroom like Frankenstein.

Chestnuts roasted by Dane @ 03/19/2006 9:58 PM


I still say you need to specifically review the Whatchamacallit "Sounds good… smells peanutty!!" commerical.

Chestnuts roasted by Piscez @ 03/19/2006 10:03 PM


ha! awesome commercials.. i totally missed the deeper complexity of the transformers commercial until watching it again after reading your write up

Chestnuts roasted by doc bong @ 03/19/2006 10:12 PM


The McDLT…of course. And McDonald’s still suffers from this freshness problem. Burger King too to a lesser extent. Y’know, they could just be like Wendy’s and make things fresh. Makes a heckuva difference. Instead of bizarre clunky packaging. I like the 80s, but ideas like that just make it look like it was the stone age for crying out loud.

Chestnuts roasted by Frostor @ 03/19/2006 10:26 PM


Rockin’ Sopranos ep tonight. :)

Chestnuts roasted by Matt @ 03/19/2006 10:48 PM


Never saw Sopranos. Imagine I should someday. Instead I was watching VH1. Yay naked Maven getting chased by a trannie.

Chestnuts roasted by Mystie @ 03/19/2006 10:59 PM


Yeah, I never got into the Sopranos either. Which is weird, since I like almost all the other HBO dramas. But Edie Falco was better on Oz…

Chestnuts roasted by Welsh Rabbit @ 03/19/2006 11:56 PM


So amazing (Sopranos). The consensus seems to be that it was boring but that’s total crap. Big Love, now that was a snooze fest. I really want to like it, too :/
The week will not pass fast enough…Is it Sunday again yet? Yay for new article to cushion the wait at least :)

Chestnuts roasted by squee4242 @ 03/19/2006 11:57 PM


Hey Matt…if you ever get a chance to come to the southeastern PA area, you definitely have to check out a place called Zern’s Farmers Market in Boyertown, PA (Berks Co.).

http://www.zerns.com

I was there recently and found, among other items…

–Diet pepsi "Uh huh!" cups
–California raisin figurines
–Tiny Toons figurines
–Dick Tracy action figures
–TMNT action figures of, among others, the Rat King, Usagi Yojimbo, Bebop, Rocksteady
–"Dinosaurs!" action figures
–TWO stores selling HORDES of old 8-bit NES games…old 8-bit NES systems…and Atari!!!

Definitely column-worthy

Chestnuts roasted by Mike @ 03/20/2006 1:02 AM


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