I'm guessing by the suspicious amount of young Lindsay Lohan enthusiasts littered around my building this afternoon that she must've been on Total Request Live. Everyone in the horde outside was holding up fancy Herbie: Fully Loaded signs, which got me to thinking about the television campaign for the film -- isn't it kind of odd that many of the ads don't even show Lohan's face, much less mention her by name? I know there's a few that do it in passing, but I've yet to see a single ad that shouts "HEY LOHAN FANS, LOOKIE HERE." And since we must suspect that anyone hiring Lohan for a lead role has to have those intentions, it begs the question: What's up? Guessing twice in a paragraph, could it be that all of the anorexia stories and whatnot have made the studio a bit too concerned to pitch this meant-for-families movie as a Lohan vehicle? You know, as opposed to a Herbie vehicle? It's the pun nobody could possibly resist making. Who are you to judge me?
I have no vested interest in Lindsay Lohan or Herbie Lohan, but when a debuting film's ads seem to be going out of their way not to mention said film's star, something's definitely up. I know the whole thing came of bullshit contractual obligations and blah blah, but still. I'd search the gossip columns and such, but if I take it a step further than just writing about it and actually make the plunge into research, it's going to require a subsequent reevaluation of priorities that could leave you, me and every chimp in the universe dead. Instead, I refocus my energies on Kool-Aid: Lemon-Lime has been reviewed.
Posted by Matt on 06/22/2005. E-mail me!
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