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My dying wish is for an owl/camel hybrid, which I call camowl.

The “Darth Dew” Star Wars Slurpee!

I got my ticket! Revenge of the Sith opens this week, sure to trigger millions of bittersweet moments as Star Wars fans young and old embark on the almost-certainly last-ever big screen debut for the franchise. It doesn't matter how "good" the movie is: It's a necessary experience for anyone who ever fantasized about rushing over highway traffic on a speeder bike, for anyone who ever wielded a wrapping paper tube as a lightsaber, and for anyone who filed a written complaint about Greedo shooting first. With so many memories attached to these films and their extended lore, it's tough to imagine those ending credits scrolling without an audience of massive cheers, massive tears and at least a few hundred rebels who hold lit lighters to the sky in a show of respect to the story that gave them so much joy.

Now us fans...we've survived a whole lotta torment over the past several years. Both The Phantom Menace and Attack of the Clones were panned by critics, casual viewers and diehards alike, spoofed and insulted in every way possible in every media form imaginable. If that didn't shake our loyalties, nothing will. Still, if nothing else, it's given us a sense of humor about the franchise. We love it, but I've run into very few Star Wars fans who are unwilling to poke fun of their hobby and its many lovable faults. It's this newfound humor that paved the way for a number of hysterical cross-promotions in recent months, running the gamut from Chewbacca's Burger King commercial to M&M's dressing up like Sith warriors. With Star Wars, nothing is sacred and everything is fair game. I'm sure a great many hate this to no end, but personally, I'd rather have people goof on Star Wars if it means I can walk into a 7-11 and drink Darth Vader's Slurpee. Introducing...Darth Dew!

Yup, Darth Vader has been immortalized with his very own Mountain Dew 7-11 Slurpee. It's the last corner of the merchandising universe Vader had left to conquer, and it's a good thing he managed to squeeze this triumph in before everyone heard him cry about Padme. Lord knows nobody's gonna want his Slurpees after that. Only the last in the long line of food products Darth's been featured on over the past few months (he's got his own fruit snacks, too), the 7-11 Slurpee still remains the greatest of all possible food-related honors. Very, very few folks can say they've had their own Slurpee. You, I, the guy down the block? We'll never have our own Slurpee. It's the most elite club in history, especially if you choose to ignore the fact that 7-11 did the same thing for Shrek a few years ago.

On top of a great ad campaign, 7-11 is even making a big deal about Darth Dew within the actual stores. I've got a few Slurpee centers in my area, and have seen everything from thirty-foot banners to giant inflatables supporting the Force-sensitive slush piles. It's to the point where one could easily argue that there's been better marketing for Darth Dew 7-11 Slurpees than the film they're actually crossed with. In stores, Vader has just about completely taken over the Slurpee machines -- which, if you haven't been to a 7-11 in a while, have grown to the approximate size of Ford Explorers. Though quite possibly the worst tasting Slurpee available from the chain, I doubt that many could wander near the Vader-drenched machine and convince themselves to drink anything else. It just wouldn't be right.

The Slurpee is a grapey/raspberry/sugary/candy concoction in a rich purple hue, but I'm not sure anyone could down the whole giant cup of it without dying. Maybe it's just been too long since I've had a Slurpee, but this thing coats your insides like the archenemy of Pepto-Bismol, threatening each and every square inch of your intestines with a syrup so sweet it may as well have bees porking each other inside it. I'd recommend only trying a small cup, but then, how could anyone resist the killer deal 7-11's laying out? For 1.99, you get a limited edition holographic Star Wars cup that holds enough Darth Dew to drown the great lizards of Komodo Island, and a plastic Vader-shaped cup topper. PS, put the topper on before you pour the holy ice, because it's damn impossible to get the thing on afterwards without covering everything in a three mile radius in Darth Dew Slurpee residue. And trust me, you don't want to do that: This shit is sticky. My hands still feel like I've just completed something naughty.

But yeah, playing into Star Wars fans' inherent packratty nature and inclination towards collecting everything, the cup is easily washable and will likely serve as a shelf topper even after Darth Dew only lives on as checkmark in 7-11's Yearly Quota of Stupid Liquid Promotions notebook. For 2.99, you can skip what I just mentioned and fill a giant plastic Yoda head with Darth Dew instead. That's even more surreal. It's like drinking frigid Yoda brains, and I'd comment on how cool that is if I wasn't sure someone would take it as a bad pun.

Get 'em before they're gone. Give in to your anger. Also, check out Darth Dew's official site!

Posted by Matt on 05/15/2005. E-mail me!



Discussion Thread: 106 comments

Those new Burger King SW toys are great. They even created a small Wicket the Ewok plush toy. I think they’re more interesting than the current selection of action figures out right now.

Chestnuts roasted by Robert W @ 05/18/2005 5:35 PM


ok, this has NOTHING to do with ANYTHING but I’ve thought of it and it sounds good.

It’s the most fascinating stories on the web, and is so deep and interesting that everyone must know about it. I want to publish the Photog story, along with EVERY comment that went with it, original, untampered, exactly as it was seen when closed down and no more comments could be put it. The story of Bitner is so great, this book would be awesome.

I’m thinking:

"Fearless Bitner:
The Rise, Fall, and Online Mystery of a Child Prodigy."

Any comments?

Chestnuts roasted by robbie @ 05/18/2005 6:47 PM


I just read the bulk of the Bitner comments. It’s beyond fascinating.

Too bad so many of those links are outdated. Someone should preserve the Tim letter before it too disappears. The Photog creation was interesting on it’s own but it really was the story about the call-girl, bankruptcy, mental institute and military enlistment that added to the Bitner fascination. And all of that misery is directly related to Mattel.

Chestnuts roasted by Carri @ 05/19/2005 12:11 PM


yes, but having the links working/not working adds to the mysery. and a prolouge/epilouge will help the reader. SO COME ON, SOMEONE GET THAT THING PUBLISHED, AS IT IS, NO CHANGES AT ALL!

Chestnuts roasted by robbie @ 05/19/2005 12:53 PM


So, Happy Sith Day everybody!

Chestnuts roasted by kidneyboy @ 05/19/2005 2:49 AM


I just got back from the 12:01am showing of Ep III at our local theater. I know your friend Rob hated it Matt, but after reading your site for years, I think I know what you like. And I’ll tell ya, I can’t see you being unhappy at all with Ep III. It was simply *amazing*, not perfect by any means, but truly mind blowing. I won’t put any spoilers here, but I will say it takes what was good about the other prequils, and the original triolgy to some extent as well, and punches up everything 5000%. Action, emotions, acting, and the body count, everything was kicked up big time. Highly recommended!

Chestnuts roasted by Destro @ 05/19/2005 3:19 AM


I too jsut got back from ep 3. I thought it was excellent, much better than ep 1 and 2, but still not as good as 4 and 5. Hayden Christiansen does a much better job than he did in ep 2, but padame is still pretty bad. There are lots of cool battles, and there was one sceene that really shocked me. I don’t want to talk to much about, because I don’t want to give away any spoilers.

Chestnuts roasted by BrightNoah @ 05/19/2005 3:24 AM


–>> They made me take the Slurpee home in a Jar..

jar..

8(

Chestnuts roasted by ~tOkK @ 05/19/2005 4:35 AM


r u serious

Chestnuts roasted by lol a JAR!!! @ 05/19/2005 10:20 AM


I went out the first night this stuff came out, and my 7-11 didn’t have it, just some West Coast Choppers mega tub promo. Hmm bikes and slurpees do nothing for me lol. I went to another last night, and they had them. I got the Yoda cup, and I polished this bad boy off in less than 30 mins. I hope they keep this flavor long, because it would be killer on a hot summer day.

"Yoda wasn’t that you in the proposed sex scandal tape?"

"Yoda that was not, resign he will"

-haha watch that episode of Chappelle’s show, extremely funny.

Chestnuts roasted by Charlie S. @ 05/19/2005 11:09 AM


I got the Slurpee cup and the Darth head but filled it with the regular mt.dew slurpee. I couldn’t take actually drinking the darth dew flavor. I’m a quitter.

They didn’t have the yoda cup though. I’ll have to look in other places.

Chestnuts roasted by flouch @ 05/19/2005 4:02 PM


MATT!! Vader has invaded the ice cream truck as well… I had a Vader ice-cream type thingy (what the hell are they called?) and it was red and blue for a cherry type flavor. His eyes were red gumballs… didn’t look much like Vader… but, damn, I WAS EATING DARTH VADER.

Chestnuts roasted by JDK @ 05/20/2005 6:21 PM


Look. All I know is that if I had been Padme, Anikan would have to take a back seat. Oh, he’s cute and all, but it would have been Obiwan in my Kenobi. oops!

Chestnuts roasted by Christi Leigh @ 05/20/2005 10:47 PM


What about "Mirinda Batman Blast Berry Fusion"???

http://www.sixthseal.com/001364.html

Sweet. *Too* sweet, really.

gabe

Chestnuts roasted by Gabe @ 05/22/2005 11:16 PM


What about "Mirinda Batman Blast Berry Fusion"???

http://www.sixthseal.com/001364.html

Sweet. *Too* sweet, really.

gabe

Chestnuts roasted by Gabe @ 05/22/2005 11:16 PM


There’s Darth Dew’s and Darth Don’ts.

Don’t dew what darth don’t does.

Chestnuts roasted by Connor S @ 05/23/2005 9:18 PM


UGH!! This is by far the worst tasting slurpee I’ve ever had! It’s some kind of grape mixed with the most god awful medicine flavor. Normally I love grape, but whatever they did to this juist makes it god-awful. It makes me wonder if the secret ingrediant is what the "pee" in slurpee stands for.

Chestnuts roasted by Joey Jo Jo @ 05/25/2005 2:48 PM


I loved this article, and have some news: my sister is going to try to get me a complete set of the Burger King Star Wars toys, and we may get a bunch of Vaders ^_^

Chestnuts roasted by Gazirra @ 05/26/2005 12:07 PM


The one thing I’ll say about collectible cup/topper:

BONG VADER.

Chestnuts roasted by Brownbag @ 05/26/2005 4:57 PM


Had to go with the Darth head…The Yoda cup reminded me too much of the "chilled monkey brains" scene in Temple of Doom.

Chestnuts roasted by Dusty Bottoms @ 05/27/2005 6:23 AM


Darth Dew is the best stuff I tasted since Moutain Dew and Coke Slurpee. I already collected all 4 cups.

Chestnuts roasted by 7-11 guy @ 05/29/2005 4:45 PM


OMG! I want to Master the FREEZE with Yoda! Screw Vader!

Chestnuts roasted by Johnark @ 05/30/2005 9:22 AM


Don’t dew what darth don’t does?

Chestnuts roasted by travis @ 05/30/2005 6:40 PM


what the hell does that mean?

Chestnuts roasted by travis @ 05/30/2005 6:40 PM


(bill cosby’s sweater)-It looks like the people at Pepsi just took all the leftover Mountain Dew Pitch Black and made it into Darth Dew.

you’re 100% correct.

Hey did anyone see that R2D2 bowl kellog’s is giving away with 2 proofs of purchase!

Chestnuts roasted by Anthony @ 05/30/2005 10:55 PM


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