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The “Darth Dew” Star Wars Slurpee!

I got my ticket! Revenge of the Sith opens this week, sure to trigger millions of bittersweet moments as Star Wars fans young and old embark on the almost-certainly last-ever big screen debut for the franchise. It doesn't matter how "good" the movie is: It's a necessary experience for anyone who ever fantasized about rushing over highway traffic on a speeder bike, for anyone who ever wielded a wrapping paper tube as a lightsaber, and for anyone who filed a written complaint about Greedo shooting first. With so many memories attached to these films and their extended lore, it's tough to imagine those ending credits scrolling without an audience of massive cheers, massive tears and at least a few hundred rebels who hold lit lighters to the sky in a show of respect to the story that gave them so much joy.

Now us fans...we've survived a whole lotta torment over the past several years. Both The Phantom Menace and Attack of the Clones were panned by critics, casual viewers and diehards alike, spoofed and insulted in every way possible in every media form imaginable. If that didn't shake our loyalties, nothing will. Still, if nothing else, it's given us a sense of humor about the franchise. We love it, but I've run into very few Star Wars fans who are unwilling to poke fun of their hobby and its many lovable faults. It's this newfound humor that paved the way for a number of hysterical cross-promotions in recent months, running the gamut from Chewbacca's Burger King commercial to M&M's dressing up like Sith warriors. With Star Wars, nothing is sacred and everything is fair game. I'm sure a great many hate this to no end, but personally, I'd rather have people goof on Star Wars if it means I can walk into a 7-11 and drink Darth Vader's Slurpee. Introducing...Darth Dew!

Yup, Darth Vader has been immortalized with his very own Mountain Dew 7-11 Slurpee. It's the last corner of the merchandising universe Vader had left to conquer, and it's a good thing he managed to squeeze this triumph in before everyone heard him cry about Padme. Lord knows nobody's gonna want his Slurpees after that. Only the last in the long line of food products Darth's been featured on over the past few months (he's got his own fruit snacks, too), the 7-11 Slurpee still remains the greatest of all possible food-related honors. Very, very few folks can say they've had their own Slurpee. You, I, the guy down the block? We'll never have our own Slurpee. It's the most elite club in history, especially if you choose to ignore the fact that 7-11 did the same thing for Shrek a few years ago.

On top of a great ad campaign, 7-11 is even making a big deal about Darth Dew within the actual stores. I've got a few Slurpee centers in my area, and have seen everything from thirty-foot banners to giant inflatables supporting the Force-sensitive slush piles. It's to the point where one could easily argue that there's been better marketing for Darth Dew 7-11 Slurpees than the film they're actually crossed with. In stores, Vader has just about completely taken over the Slurpee machines -- which, if you haven't been to a 7-11 in a while, have grown to the approximate size of Ford Explorers. Though quite possibly the worst tasting Slurpee available from the chain, I doubt that many could wander near the Vader-drenched machine and convince themselves to drink anything else. It just wouldn't be right.

The Slurpee is a grapey/raspberry/sugary/candy concoction in a rich purple hue, but I'm not sure anyone could down the whole giant cup of it without dying. Maybe it's just been too long since I've had a Slurpee, but this thing coats your insides like the archenemy of Pepto-Bismol, threatening each and every square inch of your intestines with a syrup so sweet it may as well have bees porking each other inside it. I'd recommend only trying a small cup, but then, how could anyone resist the killer deal 7-11's laying out? For 1.99, you get a limited edition holographic Star Wars cup that holds enough Darth Dew to drown the great lizards of Komodo Island, and a plastic Vader-shaped cup topper. PS, put the topper on before you pour the holy ice, because it's damn impossible to get the thing on afterwards without covering everything in a three mile radius in Darth Dew Slurpee residue. And trust me, you don't want to do that: This shit is sticky. My hands still feel like I've just completed something naughty.

But yeah, playing into Star Wars fans' inherent packratty nature and inclination towards collecting everything, the cup is easily washable and will likely serve as a shelf topper even after Darth Dew only lives on as checkmark in 7-11's Yearly Quota of Stupid Liquid Promotions notebook. For 2.99, you can skip what I just mentioned and fill a giant plastic Yoda head with Darth Dew instead. That's even more surreal. It's like drinking frigid Yoda brains, and I'd comment on how cool that is if I wasn't sure someone would take it as a bad pun.

Get 'em before they're gone. Give in to your anger. Also, check out Darth Dew's official site!

Posted by Matt on 05/15/2005. E-mail me!



Discussion Thread: 106 comments

I don’t have a 7-11 anywhere close…this makes me sad.

Chestnuts roasted by Jim @ 05/16/2005 11:39 AM


Speaking of Star Wars, I found the coolest thing in a box of Frosted Flakes the other day — a Lightsaber Spoon! I can now eat my breakfast with a beam of light! Go Spoonsaber!
http://www.kelloggs.com/promotions/starwars/gg_saberspoon.shtml

Chestnuts roasted by Gregory @ 05/16/2005 11:55 AM


Me too we use to have some then when they got popular and had all them commercials they closed um all. I WANNA SLURPEE THIRSTY I AM.

Chestnuts roasted by JAM @ 05/16/2005 12:03 PM


THE MANIMAL IN PRINT. Macon (GA) Telgraph showcases local nerds. Allow me to show off and lose my anonymity. I am the teacher mentioned in said article:

http://www.macon.com/mld/macon/living/11631457.htm

Chestnuts roasted by The Manimal @ 05/16/2005 12:34 PM


I had no internet this weekend and I am trying to catch up. POST OF THE WEEK from Jedoc??!! I think so.

"Master the Freeze?" That’s the best slogan millions of advertising dollars could come up with? Seems to me they missed out on what might be the only opportunity in history to use the pun "Dew or Dew not" in a mercantile setting.

Posted by Jedoc @ 05/15/2005 08:22 PM EST

Chestnuts roasted by The Manimal @ 05/16/2005 12:38 PM


Anyone know if Triumph the Insult Comic Dog has visited the nerd line yet? Man, that is one of my favorite sketches . . . evahhh!

Chestnuts roasted by Pedro @ 05/16/2005 1:20 PM


Manimal: Am I mistaken or is the picture shown on that page taken by a "Jason Voorhees" of the Macon Telegraph?

Chestnuts roasted by jhnnywalkr @ 05/16/2005 2:37 PM


Pedro, there is a Triumph clip section on the show’s site:
http://www.nbc.com/Late_Night_with_Conan_O'Brien/index.shtml
There is a Star Wars anti-drug sketch, Star Wars Dope, in the Video Moments section.

Chestnuts roasted by ME @ 05/16/2005 2:40 PM


http://www.pattonoswalt.com/ht/spew_may.html#051105">Patton Oswald has The Punisher using some Fruit Pies in the missing Hostess/Marvel crossover

Chestnuts roasted by ME @ 05/16/2005 3:09 PM


I thought I had a sinus infection, but I totally forgot I had a Darth Dew the day before. That explains the purple fecal matter.

Chestnuts roasted by Skimmer @ 05/16/2005 3:33 PM


i love this slurpee! i drank the whole thing in minutes from the large cup. of course, im one of only three people on the planet who liked the mountain dew thats its based off of, mountain dew pitch black. its grape flavored and awesome i think, im trying to track some down since it was pulled off the shelves for bad sales. ah well.

Chestnuts roasted by blueslushy @ 05/16/2005 3:38 PM


Hey guys, found ths site about a week ago and am loving it to the max!(c). For the benefit of the confused English guy (i’m English too) I *think* a slurpee is like a Slush Puppie but with much more sugar. Peace and love y’all!

Chestnuts roasted by MisterJiffy @ 05/16/2005 4:40 PM


If I remember correctly (and its been a while since I’ve seen a Slush Puppy), Slurpees are a bit thicker than Slush Puppies, but essentially you are right.

Chestnuts roasted by jhnnywalkr @ 05/16/2005 4:57 PM


Ok…I have NEVER drinken a Slurpee before…so what does it taste like? Viscosity? Texture? I want to know!

Also, I picked up the Count Dooku electronic lightsaber on Sunday. I think it’s really cool, and I think it has the best shape. I was just wondering, which of the lightsaber toys is your favorite?

Chestnuts roasted by Invader Norbert @ 05/16/2005 4:59 PM


Wow, I gots some catching up ahead of me. This time the internet connection died on me. I mean, the wheel was spinning, but the hamster was MIA. Finally got new connections, radio and cables duct-taped on, and I am online again. Power blips are mysterious things, even with a surge protector.

Chestnuts roasted by kingklash, he makes you look good by comparison. @ 05/16/2005 5:06 PM


Ha! I didn’t notice that jhnnywalkr but yes!!! JASON VORHEES IS ALIVE AND WELL AND WORKING FOR A NEWSPAPER IN MIDDLE GEORGIA!!
Friday the 13th Part 22: Jason takes Macon
"Say cheese, then say your prayers!!"

Chestnuts roasted by The Manimal @ 05/16/2005 6:16 PM


you know what obliterated my heart? I go to my local 7/11 convienance store and the Darth Dew machine is out of order! WHAT?! I drove 5 mins for this? I had to take a Big Gulp cup full of soda and put a vader lid pretending it was Darth Dew… oh well the lid is awesome

Chestnuts roasted by Dre @ 05/16/2005 6:26 PM


Darth Dew is one of the best flavours I’ve ever drank… ever.

Chestnuts roasted by Solomon @ 05/16/2005 7:22 PM


Darth dew + All 4 differnent slurpee cups, filled to the brim (at once)= Sweet crap, YES. = tummy ache. Oooohhhh…

Chestnuts roasted by Road Block @ 05/16/2005 8:15 PM


Damn all the gods that made me be living in Georgia when this movie came out! Stupid southern states without a 7-11 within 300 miles!

Chestnuts roasted by Justin @ 05/16/2005 9:03 PM


Stopped by a 7-11 on my way home from the Cape May Court House library today and bought a Darth Dew Slurpee (in a small cup – as with Matt’s local 7-11, they were out of the big Star Wars cups). It was sweet, but other than that, it disappointingly didn’t taste like anything, even Mountain Dew.

Chestnuts roasted by starwenn @ 05/16/2005 9:15 PM


So, you’re all gonna see my new movie, right? It’s totaly WIZARD! I deliver the same type of classic lines as I did in Episode II, such as: "I don’t like the sand. It’s rough and irritating, and gets everywhere. Not like here. Everything’s so smooth." and of course "I will be the BEST. Jedi. EVAR!!!111" What’s that? You didn’t like my acting in Episode II??? You thought my dialogue was cheezy?!! NOOOOOO!!! I’ll show you! I’ll show you all! I’m going to become the badass Darth Vader, you’ll see! Then, and ONLY then will I be the most powerful Jedi! That’ll show them! Then I’ll kill them all! Not just the men…but the women and children! I’ll slaughter them like ANIMALS! I HATE THEM!!!! *pouts, sips Darth Dew while listening to Linkin Park*

Chestnuts roasted by Little Orphan Ani Skywalker @ 05/16/2005 10:00 PM


They should have put a jar jar binks cup up there. THAT would have sold out in SECONDS.

Chestnuts roasted by Mary @ 05/16/2005 10:35 PM


http://www.tvshowsondvd.com/newsitem.cfm?NewsID=3421

Real Ghostbusters on DVD!

Chestnuts roasted by Joe in OH @ 05/16/2005 11:09 PM


Wow. I could really give two shits about purple-flavored sith-drinks, but I must say I really liked the opening paragraph of this mini-article. Almost got me choked up…
Perhaps a blog thread of personal SW-related stories describing what the films have meant to each of us is in order. Just a suggestion.

Chestnuts roasted by The Yeti @ 05/16/2005 11:27 PM


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