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The “Darth Dew” Star Wars Slurpee!

I got my ticket! Revenge of the Sith opens this week, sure to trigger millions of bittersweet moments as Star Wars fans young and old embark on the almost-certainly last-ever big screen debut for the franchise. It doesn't matter how "good" the movie is: It's a necessary experience for anyone who ever fantasized about rushing over highway traffic on a speeder bike, for anyone who ever wielded a wrapping paper tube as a lightsaber, and for anyone who filed a written complaint about Greedo shooting first. With so many memories attached to these films and their extended lore, it's tough to imagine those ending credits scrolling without an audience of massive cheers, massive tears and at least a few hundred rebels who hold lit lighters to the sky in a show of respect to the story that gave them so much joy.

Now us fans...we've survived a whole lotta torment over the past several years. Both The Phantom Menace and Attack of the Clones were panned by critics, casual viewers and diehards alike, spoofed and insulted in every way possible in every media form imaginable. If that didn't shake our loyalties, nothing will. Still, if nothing else, it's given us a sense of humor about the franchise. We love it, but I've run into very few Star Wars fans who are unwilling to poke fun of their hobby and its many lovable faults. It's this newfound humor that paved the way for a number of hysterical cross-promotions in recent months, running the gamut from Chewbacca's Burger King commercial to M&M's dressing up like Sith warriors. With Star Wars, nothing is sacred and everything is fair game. I'm sure a great many hate this to no end, but personally, I'd rather have people goof on Star Wars if it means I can walk into a 7-11 and drink Darth Vader's Slurpee. Introducing...Darth Dew!

Yup, Darth Vader has been immortalized with his very own Mountain Dew 7-11 Slurpee. It's the last corner of the merchandising universe Vader had left to conquer, and it's a good thing he managed to squeeze this triumph in before everyone heard him cry about Padme. Lord knows nobody's gonna want his Slurpees after that. Only the last in the long line of food products Darth's been featured on over the past few months (he's got his own fruit snacks, too), the 7-11 Slurpee still remains the greatest of all possible food-related honors. Very, very few folks can say they've had their own Slurpee. You, I, the guy down the block? We'll never have our own Slurpee. It's the most elite club in history, especially if you choose to ignore the fact that 7-11 did the same thing for Shrek a few years ago.

On top of a great ad campaign, 7-11 is even making a big deal about Darth Dew within the actual stores. I've got a few Slurpee centers in my area, and have seen everything from thirty-foot banners to giant inflatables supporting the Force-sensitive slush piles. It's to the point where one could easily argue that there's been better marketing for Darth Dew 7-11 Slurpees than the film they're actually crossed with. In stores, Vader has just about completely taken over the Slurpee machines -- which, if you haven't been to a 7-11 in a while, have grown to the approximate size of Ford Explorers. Though quite possibly the worst tasting Slurpee available from the chain, I doubt that many could wander near the Vader-drenched machine and convince themselves to drink anything else. It just wouldn't be right.

The Slurpee is a grapey/raspberry/sugary/candy concoction in a rich purple hue, but I'm not sure anyone could down the whole giant cup of it without dying. Maybe it's just been too long since I've had a Slurpee, but this thing coats your insides like the archenemy of Pepto-Bismol, threatening each and every square inch of your intestines with a syrup so sweet it may as well have bees porking each other inside it. I'd recommend only trying a small cup, but then, how could anyone resist the killer deal 7-11's laying out? For 1.99, you get a limited edition holographic Star Wars cup that holds enough Darth Dew to drown the great lizards of Komodo Island, and a plastic Vader-shaped cup topper. PS, put the topper on before you pour the holy ice, because it's damn impossible to get the thing on afterwards without covering everything in a three mile radius in Darth Dew Slurpee residue. And trust me, you don't want to do that: This shit is sticky. My hands still feel like I've just completed something naughty.

But yeah, playing into Star Wars fans' inherent packratty nature and inclination towards collecting everything, the cup is easily washable and will likely serve as a shelf topper even after Darth Dew only lives on as checkmark in 7-11's Yearly Quota of Stupid Liquid Promotions notebook. For 2.99, you can skip what I just mentioned and fill a giant plastic Yoda head with Darth Dew instead. That's even more surreal. It's like drinking frigid Yoda brains, and I'd comment on how cool that is if I wasn't sure someone would take it as a bad pun.

Get 'em before they're gone. Give in to your anger. Also, check out Darth Dew's official site!

Posted by Matt on 05/15/2005. E-mail me!



Discussion Thread: 106 comments

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Darth Dew, just beautiful!

Chestnuts roasted by kidneyboy @ 05/15/2005 6:27 PM


May the flavour be with you!

Chestnuts roasted by Chicken_Run @ 05/15/2005 6:33 PM


Going to find the nearest 7-11 and buy Darth and Yoda right now.

Chestnuts roasted by LeGenerale @ 05/15/2005 6:36 PM


I have to find it funny that 7-11 sells Coca-Cola Slurpees to this day…yet now is also selling a Pepsi product in the form of Mountain Dew.

They’re like Palpatine…working for both Republic and Seperatists…though which soda company is which is for you to guess.

Chestnuts roasted by Chris Waters @ 05/15/2005 6:37 PM


It looks like the people at Pepsi just took all the leftover Mountain Dew Pitch Black and made it into Darth Dew.

Chestnuts roasted by Bill Cosby's Sweater @ 05/15/2005 7:05 PM


why no pic of the yoda head?

Chestnuts roasted by Mr.Green @ 05/15/2005 7:15 PM


They were sold out. :/

Chestnuts roasted by Matt @ 05/15/2005 7:28 PM


"Master the Freeze?" That’s the best slogan millions of advertising dollars could come up with? Seems to me they missed out on what might be the only opportunity in history to use the pun "Dew or Dew not" in a mercantile setting.

Chestnuts roasted by Jedoc @ 05/15/2005 8:22 PM


Good call, Jedoc.

Chestnuts roasted by Matt @ 05/15/2005 8:23 PM


Talk about a (pun intended) sweet deal. Maybe I could get a cup tomorrow and only fill it a quarter of the way…

Chestnuts roasted by starwenn @ 05/15/2005 9:53 PM


It’s that bad? Kind of dissapointing, if you ask me.

Chestnuts roasted by Laughingboy69 @ 05/15/2005 10:27 PM


Am I reading that right? Mastering the Freeze costs one dollar more than Darthing the Dew?

Breaking my heart it is.

I think an interesting idea would be to market slurpees and put them in hollow lightsabre containers. That way, the colour of your lightsabre is dependant on the colour of your drink. It would cost $59.99, but at least it would look cool.

Chestnuts roasted by Dr. Acula @ 05/15/2005 10:39 PM


Natalie Portman…..Cant have her!! She’s Mine, Mine, Mine!!! :)

Chestnuts roasted by A Dude @ 05/15/2005 10:40 PM


The saga is now truly complete.
I had the Darth Dew (Goo) the other day after feverishly searching every 7-11 in a ten mile radius. I kind of like it actually. Of course I feel Lucas may have forced the good old 7-11 corporation to cut the crap with heroin. I’m a sucker for tie-ins like this. I even went crazy with the Hulk cups a few years ago. Anyway, the Yoda head is quite bizzare. It seems almost as if you decapitated the little bastard and are now enjoying his brains.Who knew Yoda’s brain was so sugary? The Yoda mug(?)has no handles you grab him by the ears, which is abit strange, it’s as if your forcing him to..ahhh nevermind. My only complaint with both cups is that niether would fit in any cup holder. Yoda too awkward and Vader’s cup too tall.
However this weekend I scored a Vader camping chair(at Target no less, for a mere 8 bucks!) for when I have to wait on line Wedsday, even though, I already bought tickets. Thankfully my girlfriend has induldged my inner child and realizes this will all be over very soon.

Chestnuts roasted by Jerry Horror @ 05/15/2005 10:42 PM


Yep, I’m planning on picking up a Darth Dew on my way to opening night. I didn’t buy tickets in time to see it on the digital screen, but at least I’ll be able to say that I was there for the premiere of one SW movie.

Chestnuts roasted by Dean @ 05/15/2005 11:21 PM


"master the freeze with yoda"…hahahaha

Chestnuts roasted by D-Roc @ 05/15/2005 11:35 PM


Banana Fanta slurpee’s !!??!?!?!?!?!?!!?!! What the fuck is wrong with this world????? Well I guess Darth and Yoda make up for it….

Chestnuts roasted by phunqsauce @ 05/15/2005 11:47 PM


While they’re at it they might as well serve slurpee’s made with that bottle of Kraft Creamy Cucumber salad dressing from 1986 that guy was trying to sell on e-bay (there was a link for it in the thread for purplesaurus rex i believe).

Chestnuts roasted by phunqsauce @ 05/15/2005 11:52 PM


There was a Rob Van Dam slurpee once, too. Scary, eh?

Chestnuts roasted by Review the World @ 05/16/2005 2:30 AM


This stuff kicks butt.

Chestnuts roasted by the80sruled @ 05/16/2005 6:05 AM


Why couldn’t it have been a Super America Slurpee? I can GET to a Super America… wait… I know where a 7-11 is!!! ACROSS THE BUSY HIGHWAY! YIPPEE!!

I think risking my life for this slurpee is a worthwhile cause.

Now if only I had 3 dollars…

Chestnuts roasted by Sucrose @ 05/16/2005 9:01 AM


In my humble opinion, I’d have to say that I’d probably fill the Vader cup with a decent flavour–one that does not have the word "Dew" in it. It’s really all about the Vader cup, since that will last long after we are all dead. In a collector shop/land fill somewhere.

And 7-11 has been offering Pepsi and Coke side by side for about 10 years–they made a very big deal about it back then. Now? Nobody cares.

PS: Dr. Acula–nice Hedberg (RIP)reference. Here’s a flyer.

Chestnuts roasted by Sean @ 05/16/2005 9:09 AM


Right, i’m english, can someone explain to me what a "Slurpee" is, is it like an ice drink or what?

Chestnuts roasted by Gorm @ 05/16/2005 10:22 AM


Awesome, but the cups aren’t as cool as the HULK cups that changed when they got cold.

Chestnuts roasted by Sweetie @ 05/16/2005 10:28 AM


http://www.cinescape.com/0/editorial.asp?aff_id=0&this_cat=Movies&action=page&type_id=&cat_id=270338&obj_id=48761">Hasbro Canada’s "Have your REVENGE!" Contest

Chestnuts roasted by ME @ 05/16/2005 10:55 AM


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