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My dying wish is for an owl/camel hybrid, which I call camowl.

The Star Wars Midnight Madness Mega Event!

Wow, the last post on here turned out to be prophetic. I found out on Wednesday that the Toys 'R' Us in Times Square was hosting a special version of the Midnight Madness event -- the night where toy stores across the country open their doors at 12 AM to give Star Wars nuts first dibs on all the new Revenge of the Sith merchandise. I'm sure a few of you attended the event in your area, but at this particular TRU, it wasn't just about toys -- it was about costumed M&M's dressed as Star Wars characters, giant Darth Taters and enough "real" Stormtroopers to take down the city. Quite a night we had -- check out the four page report!

So yes, the Sith-craze has officially begun. The stuff is just everywhere. We've covered similar phenomena when Shrek 2 and The Hulk came out, but it's a little different this time, since I actually, you know, like Star Wars. I'll review as much of the crap as time allows, but let's start with a big one: tongue-coloring Star Wars Cheetos!

Yes, "Cheetos Twisted" snacks, all dolled up for Revenge of the Sith. Apparently, food companies at large were simultaneously handed research results proving that kids across the world are more inclined to eat things filled with dried food coloring...thus, the Cheetos turn one's tongue either "Yoda Green" or "Darth Vader Dark." Incredible. They've even got Chester wearing the black helmet and swinging a lightsaber on the package, along with a few other images the serve the church of sacreligion.

Illustrated above, moisture makes the cheesy twirls let go of their inner secret colors, staining everything they touch either green or black. What fun! Though I'm sure many will buy these for the novelty factor, I don't think every kid at school's gonna want a lunchtime snack that makes their mouth area look so dirty. As if Cheetos didn't leave enough messy residue already.

That's all for now -- if you participated in any of the midnight events or hit the stores over the weekend, let us know what you picked up! I plan on hitting TRU everyday till I land myself a red Royal Guard. Disgustingly, I'm pretty excited about doing that.

Posted by Matt on 04/03/2005. E-mail me!



Discussion Thread: 135 comments

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I liked after the big guys beat the P.I. up and he’s all wobbly and all, and he’s grumbling to himself, "mumble mumble mutter mutter…. She doesn’t even have breasts!"

Chestnuts roasted by kingklash @ 04/09/2005 2:25 PM


randomRach –
Thank you!!! I knew that if I could find anyone else who remembered that show, it would probably be here.

Chestnuts roasted by Lori @ 04/09/2005 5:14 PM


curiosity question having nothing to do with your entry and more to do with the website: i didnt look but i was wondering if you’ve ever examined the mcdonald’s promotional competition with the records? ive got one at home and had more even- long ago-before i destroyed them in a fit of black rage and frustration ….the choir sings their hearts out to the mcdonald’s hamburger song and inevitably always crumble into disagreement, discord, and grumblements of "awwwwww…grumble grumble" before arriving to the end of the song. important to note because you never knew when they’d screw up the song: soon or late in the lyrics…and if they DID manage to sing the whole thing, which i as a kid was convinced was impossible…unless…this…last…record…maybe…will…work…. you win what seemed to me at the time tons and tons of merchandise and cash. for a kid, it was a dream of a better life that never came to fruition.

Chestnuts roasted by didn't look @ 04/10/2005 3:15 AM


I remember the Cheetos when they were really going crazy with Chester Cheetah. I mean, didn’t he have a tv show at some point?

Anyway, I remember the paw shaped cheetos, the tremendous varieties that came out. Sure, it opened up the market to new and exciting ways to make a fried corn puff covered in cheese powder, but, I’d just rather have a regular Cheeto. Or a Cheeze Doodle.

Chestnuts roasted by The Jays @ 04/10/2005 6:01 AM


Chester Cheetah had a video game(SNES?), when I was young I rented it a Jumbo Video all the time! Im sure it was an awful game tho.

Chestnuts roasted by IHAQ @ 04/10/2005 12:53 PM


Muppet Baby- sorry, I should have been specific on the format. It’s a VHS copy of the movie. It’s a used copy…but it’s still in really good condition. I wish it was a DVD copy, but I’ve heard the only place you can get The Wizard on DVD is in Germany. (Just have heard this…could be wrong!) But yeah I was tempted to tape it when it was on TV once…but the same thing…all the bad stuff got cut out :( So I went on this 1 1/2 year journey to find the movie (at a reasonable price of course :D ) And of course this journey had a happy ending :)

Chestnuts roasted by Jabo @ 04/10/2005 1:07 PM


didn’t look, there’s an article from 2000 that mentions those McDonald’s records: http://www.x-entertainment.com/messages/358.html">McDonald’s Contests Promos!
I’d swear there’s a newer article about them, because I remember downloading and listening to the song…Found it! It’s a blog entry: http://www.x-entertainment.com/updates/entries/archives/00000411.html">"The Million Dollar McDonald’s Contest Song."

Chestnuts roasted by squee4242 @ 04/10/2005 3:57 PM


IHAQ: SomethingAwful.com did a "ROM Pit" review of the http://www.somethingawful.com/articles.php?a=1911">Chester Cheetah game… yeah, it’s bad.

Chestnuts roasted by Steve Brandon @ 04/10/2005 6:41 PM


Loved the article Matt it inspired me to add to my old collection. My bf was convinced there’d be no Darth Taters in Australia, went to the local toy store and they had a pile of em. It was a fantastic day with me being unable to contain my excitement at finding and buying the most coolest star wars toy. Also picked up the cute little figurines that look all cartoony. Australia ain’t so bad after all for toy buying goodness!

Chestnuts roasted by Melanie @ 04/16/2005 11:39 PM


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