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04/03/2005: The Star Wars Midnight Madness Mega Event!

Wow, the last post on here turned out to be prophetic. I found out on Wednesday that the Toys ‘R’ Us in Times Square was hosting a special version of the Midnight Madness event — the night where toy stores across the country open their doors at 12 AM to give Star Wars nuts first dibs on all the new Revenge of the Sith merchandise. I’m sure a few of you attended the event in your area, but at this particular TRU, it wasn’t just about toys — it was about costumed M&M’s dressed as Star Wars characters, giant Darth Taters and enough “real” Stormtroopers to take down the city. Quite a night we had — check out the four page report!

So yes, the Sith-craze has officially begun. The stuff is just everywhere. We’ve covered similar phenomena when Shrek 2 and The Hulk came out, but it’s a little different this time, since I actually, you know, like Star Wars. I’ll review as much of the crap as time allows, but let’s start with a big one: tongue-coloring Star Wars Cheetos!

Yes, “Cheetos Twisted” snacks, all dolled up for Revenge of the Sith. Apparently, food companies at large were simultaneously handed research results proving that kids across the world are more inclined to eat things filled with dried food coloring…thus, the Cheetos turn one’s tongue either “Yoda Green” or “Darth Vader Dark.” Incredible. They’ve even got Chester wearing the black helmet and swinging a lightsaber on the package, along with a few other images the serve the church of sacreligion.

Illustrated above, moisture makes the cheesy twirls let go of their inner secret colors, staining everything they touch either green or black. What fun! Though I’m sure many will buy these for the novelty factor, I don’t think every kid at school’s gonna want a lunchtime snack that makes their mouth area look so dirty. As if Cheetos didn’t leave enough messy residue already.

That’s all for now — if you participated in any of the midnight events or hit the stores over the weekend, let us know what you picked up! I plan on hitting TRU everyday till I land myself a red Royal Guard. Disgustingly, I’m pretty excited about doing that.


Posted by Matt. E-mail me!

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Discussion Thread: 135 comments

Salute Your Shorts, Pete & Pete, Clarissa, Are u Afraid of the Dark- all on DVD??? Awesome- SNICK lives! Man, Nickelodeon USED to be good. :)

Ghosted by Muppet Baby @ 04/07/2005 1:01 PM EDT


Y’know, Carri, a few months ago, we had a thread going about bootlegs and knock-offs, where we discovered that there is a small hub of collectors who specialize in such. I, myself, thouroughly enjoy boot-offs and knocklegs of Transformers/Japanese robots.

Ghosted by kingklash @ 04/07/2005 1:09 PM EDT


I don’t know if anyone was aware of this, but last night’s (4/6) episode of The Daily Show covered the Times Square TRU Midnight Madness event.

The included everything basically covered here, from nerds in costumes, to Darth Tater (with the guy in the suit), and the Red M&M Jedi, as well as their Moment of Zen being one of those nerds saying that they admit being too old for the toys.

Ghosted by Invader Norbert @ 04/07/2005 3:00 PM EDT


I could see the fun in collecting knock-off toys. Alot of them are pretty funny – especially the packaging.

My all time favorite bootleg toy was a "Cauliflower Child" I saw during Cabbage Patch fever years. The thing came packaged in a poorly crafted giant plastic Cauliflower. At the time I just thought an unfortunate Cabbage Patch had been sucked into a Body Snatchers pod.

Ghosted by Carri @ 04/07/2005 3:18 PM EDT


Invader Norbert: I also watched that episode of The Daily Show. As soon as I saw it I thought of XE and for whatever reason thought I’d be able to see Matt…I didn’t though :( I was actually gonna comment on that episode…but guess I got beaten to it :P

Ghosted by Jabo @ 04/07/2005 5:55 PM EDT


I just watched the footage and I didn’t see Matt? I thought I was looking carefully…
Last night’s ep of The Daily Show is about to air again, for those of us on the west coast, and it should be on again tonight at 11:30.

Ghosted by squee4242 @ 04/07/2005 10:01 PM EDT


I saw ‘im. Leather jacket and red bag, full of goodies! Pretty cool.

Anyone like The Residents? Hear the new album, Animal Lover? It’s great, I like it a lot!

It’s too bad about YCDTOTV,but I have heard about the legal woes as the reason we haven’t seen them in like 20 years! Maybe someday though. I for one am not a big BIG SNICK fan. I was a little bit older than that; I would really like to see Today’s Special, one of the older shows on the network. For that matter, is Pinwheel out on DVD? That would rock!

Ghosted by kidneyboy @ 04/07/2005 10:49 PM EDT


Are these margins fucked up for anyone else?

Ghosted by kidneyboy @ 04/07/2005 10:50 PM EDT


kidneyboy -

They are fucked up for me when I am in Firefox but not in Internet Explorer. No clue why that is, though.

Ghosted by James McQuiston @ 04/08/2005 1:04 AM EDT


I think it’s the link that Matt(#2?) posted that’s streatching everything out and making me have to scroll horizontally.

Ghosted by Jeff @ 04/08/2005 1:11 AM EDT


I’m in Firefox and the margins are messed. Happens any time somebody posts a too long URL.
Thanks for the tip, kidney. Everyone has red bags though ;) If you’re looking, just watch for the girl with purple hair, then look for Matt to swoop by to the left fiddling with the camera.
The Daily Show coverage wasn’t that great. The return of Produce Pete was way better. The best part of the Star Wars coverage was the Moment of Zen, which someone already mentioned, where a young man announces "I have a ridiculous amount of toys I’m too old to own".

Ghosted by squee4242 @ 04/08/2005 2:04 AM EDT


I saw the Darth Vader play sprinkler at Target yesterday. . .it was too cool for words.

Ghosted by Twitchy @ 04/08/2005 4:03 PM EDT


I saw Matt in the footage. It’s just after the guy who knocks some of the action figures off the hook. He walked bye a Stormtrooper who ain’t wearin’ his helmet. Shame, shame…

Ghosted by Joe in OH @ 04/08/2005 4:12 PM EDT


For future reference, here’s what I learned from another site:
Where I Work

And it works like this:
(a href="http://www.whatever.wha")name of whatever(/a)
replace ")" with ">" , and "(" with "< "

Yes, I can be taught!

Ghosted by kingklash @ 04/08/2005 5:21 PM EDT


Darn smileys!

Ghosted by kingklash @ 04/08/2005 5:22 PM EDT


Yay! I can now die a happy person. I viewed the link from Squee4242 and I saw Matt (though had to "rewind" the footage a few times :P ) So yay to seeing Matt. Oh, kind of off topic I finally managed to score a copy of the movie The Wizard off a Quebec website for $3.99 USD. Been lookin for that movie for years…so I’m happy :D (and yes, it’s in english :P )

Ghosted by Jabo @ 04/08/2005 7:00 PM EDT


Sorry about the long link, everybody. Hmm, I thought I was using Firefox at the time I posted and it seemed to look alright, though. Strange.

As for not seeing YCDTOTV in a long time.. actually, it was on Nick not too long ago when they ran the "old school" specials. I think one of the eps were pulled from the air during it’s run for one reason or another. I heard it had something to do with the firing squad scene? Who knows.

Ghosted by Matt (#2?) @ 04/09/2005 12:47 PM EDT


What I heard about the half-run episode was that there was a Reagan gag in the second half, and Reagan had just died.

Ghosted by Mars @ 04/09/2005 2:21 AM EDT


I may be crazy but I remember an episode of YCDTOTV where they were at Barf’s diner or whatever and the one kid finds a syringe on his burger. I was just thinking how the hell this got on children’s television. It cracks me up every time i think of it. but unfortunately thinking of the show makes me think of alanis morrisette, and thinking of her makes me think of her little sexual escapade with Dave Coulier in a movie theater. God, I could just see that smug bastard doing his popeye laugh while she was doing her business. ughhhhh…….blech!!!!!!!

Ghosted by phunqsauce @ 04/09/2005 2:22 AM EDT


"C’mon Alanis….cut…it…out!"

Ghosted by Kristin @ 04/09/2005 4:57 AM EDT


I was never much of a Snick fan myself. I did watch Roundhouse occasionally, but all in all I was over Nick at that point. I always felt like the Nick of our childhood was a little more sophisticated in its humor (I’m talking about the programs targeted at kids, not Snick which was more for the pre-teen set.) I used to watch YCDTOTV religiously (OK, so maybe that’s not the best example of SOPHISTICATED), but we also had Turkey Television, Rated K ("for kids by kids" – even my mom really liked that show), Nick Rocks (does anyone else remember this show but me? I haven’t met one yet.) We even had the Monkees. I’m not sure if we were just the last generation of kids that could handle that kind of programming, or if the kids got softer because the programming did. There. Said my peace.

Ghosted by Lori @ 04/09/2005 11:34 AM EDT


I went to a tru up here in canada, they didn’t even have a quarter of that stuff, just one small little section with a darth vader voice changer, some light sabres and a couple lego things
tru canada sucks

Ghosted by Gene @ 04/09/2005 12:55 PM EDT


Lori –
I remember Nick Rocks! I remember one episode in particular when They Might Be Giants hosted and sang a song that went something along the lines of "The sun is a mass of incandescent gas/A giant nuclear furnace…"

Ghosted by randomRach @ 04/09/2005 1:16 PM EDT


Jabo- You scored The Wizard on DVD? Does it EXIST on DVD? Or was it just VHS? I LOVE that movie, and I own it myself…although its just a version I taped when it came on TV one time- so its full of commercials, and worst of all- all the swears and ‘bad stuff’ is cut out! So the whole "HE touched my BREAST!" part is gone!! :(

Ghosted by Muppet Baby @ 04/09/2005 1:31 PM EDT


Sure it looks like Matt, but I think it could be a guy sent by UGO in a Matt costume. You know, to throw off cryptozoologists, and those in the media, that have been seeking evidence of his existence in the urban wild for years. I’ve got my best people studying the direct video link, so the results can be posted in my non-profit’s bi-monthly magazine dedicated to the subject.

Ghosted by Golden Brick @ 04/09/2005 2:24 PM EDT


I liked after the big guys beat the P.I. up and he’s all wobbly and all, and he’s grumbling to himself, "mumble mumble mutter mutter…. She doesn’t even have breasts!"

Ghosted by kingklash @ 04/09/2005 2:25 PM EDT


randomRach –
Thank you!!! I knew that if I could find anyone else who remembered that show, it would probably be here.

Ghosted by Lori @ 04/09/2005 5:14 PM EDT


curiosity question having nothing to do with your entry and more to do with the website: i didnt look but i was wondering if you’ve ever examined the mcdonald’s promotional competition with the records? ive got one at home and had more even- long ago-before i destroyed them in a fit of black rage and frustration ….the choir sings their hearts out to the mcdonald’s hamburger song and inevitably always crumble into disagreement, discord, and grumblements of "awwwwww…grumble grumble" before arriving to the end of the song. important to note because you never knew when they’d screw up the song: soon or late in the lyrics…and if they DID manage to sing the whole thing, which i as a kid was convinced was impossible…unless…this…last…record…maybe…will…work…. you win what seemed to me at the time tons and tons of merchandise and cash. for a kid, it was a dream of a better life that never came to fruition.

Ghosted by didn't look @ 04/10/2005 3:15 AM EDT


I remember the Cheetos when they were really going crazy with Chester Cheetah. I mean, didn’t he have a tv show at some point?

Anyway, I remember the paw shaped cheetos, the tremendous varieties that came out. Sure, it opened up the market to new and exciting ways to make a fried corn puff covered in cheese powder, but, I’d just rather have a regular Cheeto. Or a Cheeze Doodle.

Ghosted by The Jays @ 04/10/2005 6:01 AM EDT


Chester Cheetah had a video game(SNES?), when I was young I rented it a Jumbo Video all the time! Im sure it was an awful game tho.

Ghosted by IHAQ @ 04/10/2005 12:53 PM EDT


Muppet Baby- sorry, I should have been specific on the format. It’s a VHS copy of the movie. It’s a used copy…but it’s still in really good condition. I wish it was a DVD copy, but I’ve heard the only place you can get The Wizard on DVD is in Germany. (Just have heard this…could be wrong!) But yeah I was tempted to tape it when it was on TV once…but the same thing…all the bad stuff got cut out :( So I went on this 1 1/2 year journey to find the movie (at a reasonable price of course :D ) And of course this journey had a happy ending :)

Ghosted by Jabo @ 04/10/2005 1:07 PM EDT


didn’t look, there’s an article from 2000 that mentions those McDonald’s records: McDonald’s Contests Promos!
I’d swear there’s a newer article about them, because I remember downloading and listening to the song…Found it! It’s a blog entry: "The Million Dollar McDonald’s Contest Song."

Ghosted by squee4242 @ 04/10/2005 3:57 PM EDT


IHAQ: SomethingAwful.com did a "ROM Pit" review of the Chester Cheetah game… yeah, it’s bad.

Ghosted by Steve Brandon @ 04/10/2005 6:41 PM EDT


Loved the article Matt it inspired me to add to my old collection. My bf was convinced there’d be no Darth Taters in Australia, went to the local toy store and they had a pile of em. It was a fantastic day with me being unable to contain my excitement at finding and buying the most coolest star wars toy. Also picked up the cute little figurines that look all cartoony. Australia ain’t so bad after all for toy buying goodness!

Ghosted by Melanie @ 04/16/2005 11:39 PM EDT


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