X-Entertainment.com X-Entertainment.com A Proud UGO Affiliate
My dying wish is for an owl/camel hybrid, which I call camowl.

Charmies!!!!

If you're around my age and a girl, you probably collected tons of small, plastic charms throughout childhood. Usually clipped onto and worn on pastel chain-link necklaces, the charms covered everything from tiny whistles to soda bottles, little cars, boats, hearts, dolls and beyond. Though no one company held a majority share in this market, there was definitely a big difference between "good charms" and "bad charms." Good charms were well crafted, nicely painted, fairly large and plenty durable. Bad charms came from one-point Chuck E. Cheese prize bins and dentists' offices. Good charms had little silver bells attached. Bad charms only spoke if you chewed them.

Generally, guys weren't allowed to take part in the craze. At least, not to the degree of collecting and wearing the charms -- that was a fast ticket to recess punches. Still, I admit to have had a small affinity for all of the charms based on some real life commercial item -- like the tiny Pepsi bottles and whatnot. The stupid things sell for tons nowadays. In 1985, they did not. In 1985, they were cheap. And sometimes they came on headbands.

Yes, it's the official "Charmies" head band, a high fashion artifact with four different brightly colored charms. Originally retailing for 98 cents, they narrowly beat out twenty-five cent charm vending machines in the bargain department, and at least with these, you knew what you were getting yourself into. Charm-filled vending machines could shit out anything from good charms to CHARMS FROM HELL. If you liked what you saw in the Charmies assortment, this was a no-risk situation. As an added bonus, the Charmies/hip teen combo logo could easily be cut out and glued onto marble notebooks for what we in the biz call "extra cool in school."

There's a whistle, a bicycle, an I-think-it's-a-calculator, and a toilet with flip-up lid and seat. The toilet's kind of a strange choice considering the target demo, but any boys lucky enough to land themselves a girly Charmies headband at least gained an impressive commode for their Battle Beasts. My hunch is that the bootleg company that made these knew that the headband was a worthless bonus -- kids who bought this just ripped off the charms to add to their big ass necklace, discarding the headband as they would any soda six-pack plastic connector. Remember to break them before trashing, or many fish will die. The End.

Posted by Matt on 02/27/2005. E-mail me!



Discussion Thread: 71 comments

My older sisters had hundreds of these. I distinctly remember the bicycle, toilet and those BELLS! Matt I Love You!

p s.

Do another article about Corey Haim’s video diary!

Chestnuts roasted by Rad @ 02/28/2005 11:14 AM


I believe the contemporary iteration of the charmies are those nomination bracelets women were wearing a year or two ago. But unlike charmies, older women would wear the nomination bracelets (by older, I mean women in their 20s and 30s, women who in all likelihood wore charmies as kids.)

Chestnuts roasted by Pedro @ 02/28/2005 11:39 AM


ZORBS- great necklace, ALMOST as cool as my charms SHIRT. :)

Chestnuts roasted by Muppet Baby @ 02/28/2005 11:47 AM


JLAJRC, My husband found his old tetris watch, I now have claimed it to mine to wear…if he doesnt steal it to play with!

Chestnuts roasted by IHAQ @ 02/28/2005 12:26 PM


Great post. I`m sure the craze could come back with the proper cartoon/video character or boy band.

Chestnuts roasted by Croww @ 02/28/2005 12:46 PM


I had these too! I had one that was supposed to be a little cake I guess. It looked like a white sugarcube with a ball on it (a cherry I’m thinking?) and it was all on a little purple plate. OH, hey Matt!! Met Tim Curry for the 8th time this past weekend, saw his new play Spamalot. You MUST go. FABULOUS!!

Chestnuts roasted by Melissa Y. @ 02/28/2005 1:00 PM


That friggin’ toilet’s hardcore. *thumbs up*

Chestnuts roasted by Predacon Warlord @ 02/28/2005 2:54 PM


Lots of my female friends of the past were into these things. I often played with them, and they were freakin’ cool, even though I didn’t have any myself. I think all of my friends had a toilet in their collection. I always got a kick out of that one. Hell, I’m laughing right now.

Chestnuts roasted by Nate @ 02/28/2005 3:56 PM


Cool site. My sis had charms everywhere. If you didn’t have those things your life really sucked back then. Check this kids site out. Give him a dollar or two for being creative.

http://gijwl.tripod.com

Chestnuts roasted by lee1579 @ 02/28/2005 4:37 PM


Charms never got too popular around where I lived, nor became popular at all.
And I had one of those mini-Pacman arcades.

Chestnuts roasted by radiodj19 @ 02/28/2005 5:00 PM


On the subject of the Nintendo Game & Watch series, I SO remember wanting those things, but never getting them. My parents were completely opposed to the idea of me having video games everywhere I go. As a result, I was not allowed to have a Game Boy or any of the handheld games. I wanted that Zelda watch terribly. In fact, I wanted anything Nintendo-related badly. Nintendo was my life. Once I got an NES, I forgot all about action figures and even to some extent cartoons (however, I watched the various Nintendo cartoons religiously).

My friends and I basically established the First Church of Nintendo. We had the ritualistic Discussions of Nintendo at School, Sharings of Secrets, Viewings of Nintendo Power (I currently have issues 1-27, covering the entire NES era), and Gatherings of the Players. Our God was Nintendo, and his incarnation was Shigeru Miyamoto (just kidding; we didn’t even know who he was back then).

Chestnuts roasted by Nate @ 02/28/2005 5:23 PM


Y’know, I notice the words "Made in Taiwan" on the package, and it makes me wonder what all these overseas laborers think of the cheaply made toys that they make for us American (and Canadian and European) kids. Wastes of plastic? Wastes of money? Choking hazards? It’s interesting to think about.

Chestnuts roasted by Nate @ 02/28/2005 5:29 PM


I don’t think that craze made it to Montreal. At least, I don’t remember anyone in my class wearing them, and my sister, who was born in the late 1970s, certainly didn’t have anything like that. I mean, she had junk plastic jewelry, like most little girls in North America had, but nothing with a whole bunch of stuff on a plastic headband.

The boring kind of plastic headband, which even anglophone kids called "barettes" in the Montreal area, were fairly popular in the mid-80s, but I don’t remember any wacky varieties.

Chestnuts roasted by Steve Brandon @ 02/28/2005 5:37 PM


Mad Cow, my dentist used to have this drawer full of assorted plastic toys. Nothing spectacular, but still, just the fact that you could get a toy for visiting the dentist was always cool. I don’t remember anything specific except that the toys looked like they were from the Oriental Trading Co. catalog.

Since I’m on the topic of OTC, X-E should do an article on that catalog. It’s like the old Johnson Smith catalogs, except the products were usually poorly crafted. On the plus side, you could get ten gross of plastic skeleton rings or really generic Halloween masks for cheap-o prices.

Chestnuts roasted by Kathodos @ 02/28/2005 6:25 PM


I love the OTC and have ordered from there many times. Back when I had friends, they supplied the goods for any theme parties I hatched.

Chestnuts roasted by Matt @ 02/28/2005 6:34 PM


For as far back as I can remember, I had a cheap little purple wrench that said "love" on it with a silver bell. Now I finally know what the hell that thing was! Sadly, when our house got robbed last year the thieves left everything expensive but took everything awesome, like that charmie. :’(

Chestnuts roasted by Caitlin @ 02/28/2005 8:47 PM


Zorbs, thanks for sharing! And you’ve got some mad programming skills too!

My little sister had a fairly large collection of these. I think my mom was a sucker and bought her a ton because she collected "real" charms when she was young. My mom still occasionally gets her charm bracelet out of her jewelry box and admires the finely crafted gold baby carriage, baby doll, car, etc., each a gift from her own mother for a birthday or other achievement. My sister, on the other hand, no longer has her Charmies.

Chestnuts roasted by Shelby @ 02/28/2005 9:29 PM


Wow, charm necklaces. I think I still have mine somewhere, you say they’re selling for a lot now? :)

The thing I remember most about the time of charm collecting at my school is it was my first real glimpse of a stupid criminal. The charm necklace of one of the girls in my class went missing one day, and she was very upset about it. Later, she saw another girl in my class had several new charms on her necklace, that seemed awfully familiar. She confronted her about it, and the girl confessed she had stolen them and gave them back. If you’re going to steal something, how about not wearing it in front of the person you stole from?

Anyway. The only ones I can really remember at the moment, probably brought on by the dentist mention, was a toothbrush and toothpaste tube. I wish I had the toilet tho, the flush toilet is my favorite invention of the past century.

Chestnuts roasted by maglizrd @ 02/28/2005 10:06 PM


Toilet.

On your head.

Toilet on your head.

ON YOUR HEAD!!! AH!

Chestnuts roasted by Scott @ 03/01/2005 3:22 AM


My life will not be complete until I have a whistle mounted just above my right ear. Another one for the ‘If you have one week to live’ list.

Chestnuts roasted by onslaught86 @ 03/01/2005 5:58 AM


I wore one of those charm necklaces when I was Punky Brewster for halloween. I hated them because the charms always got tangled in my hair, so I never wore it outside of Halloween, and it hung from my bookshelf like a big gaudy bookshelf decoration.

Chestnuts roasted by Jill-o @ 03/01/2005 12:06 PM


Good god!! I still have a Charmies necklace, with charms on it! I thought I’d never see these again.

Ooo, Matt, for some reason I just thought of another 80′s girly toy you might do a feature on if you can ID it…they were big plastic "jewels" that transformed into little animals..I had a horse and a toucan. But I can’t remember what they were called!

Chestnuts roasted by Cat @ 03/01/2005 4:50 PM


I’m a child of the 90′s, so i have no idea about Charmies, but I remember, back in the late 90′s, there was a fad at my school to hand as many keychains as was humanly possible off your backpack. I didn’t get to "humanly possible," but I was pushing it… I remember my light-up Squirtle was my favorite. Or what it my dictionary?

Chestnuts roasted by Freezair @ 03/01/2005 7:19 PM


Ah-HAH! Sweet Secrets!! That’s what those transforming jewel thingies were called.

Those were cool. I miss them.

Chestnuts roasted by Cat @ 03/01/2005 9:45 PM


I found some of these when I was cleaning out my old toy box a couple years ago. I had the toilet and the bicycle. I have no idea how I got them and why I only had those 2. I’m thinking I must’ve stolen them from my older sister and those 2 were the only ones I could get away with.

Chestnuts roasted by Stacey @ 03/01/2005 10:11 PM


Add A New Comment!