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The 1987 Macy’s Thanksgiving Day Parade!

Just in the nick of time, here's a look back at the 1987 Macy's Thanksgiving Day Parade. I was actually at this one live, but my best memories of it are being painfully cold and poorly dressed. Though not as jam-packed with strange cool shit as some of the previous parades I've reviewed, this one isn't without its charms: California Raisins, Marvel Comics, Clifton Davis, need I, say more? Two page review with an additional two page look at many of the commercials that aired during the parade, along with dozens of video clips. Enjoy! Happy Thanksgiving, all! I'm off to stuff mushroom and sleep.

Posted by Matt on 11/25/2004. E-mail me!



Discussion Thread: 128 comments

On second glance, I’m pretty sure that gorilla with a bra and the guy next to it are supposed to be from Cabaret.

Nothing says Thanksgiving more than a musical about sex and Nazis.

Chestnuts roasted by Gavok @ 11/25/2004 5:48 PM


I agree that the barbie Float/song were the most atrocious things I have seen in recent years. Ughh…

Chestnuts roasted by Cameron T. @ 11/25/2004 6:09 PM


i have an inflatable baby shamu thats like 6 feet long, its looks exactly like one in the parade except with handles attached to its head

Chestnuts roasted by Diarrhea Dave @ 11/25/2004 6:18 PM


New topic…what’s everyone’s alltime favorite Macy’s balloon? I think Matt has said his was Garfield (version 1. Even though I’m too young to have seen it first run, or even in syndication,
I always liked the Underdog balloon. I think it represents a time for me when the balloons were made because they were good characters and not just an advertisement for "____________ the Movie", coming to theatres this Winter.

Also another bit of bizareness in the Kermit clip…Casper and Richie Rich marching side by side…proving once and for all that Casper is NOT the ghost of Richie after he got crushed under a fresh truckload of thousand dollar bills.

Chestnuts roasted by Garrison @ 11/25/2004 6:56 PM


I’d have to say Snoopy’s my personal favorite. Garfield’s a close second, though.

Chestnuts roasted by Mr. Mr. Mr. @ 11/25/2004 6:58 PM


Matt next thnaksgiving i need you to do an article on the 1988 and 89 thanksgiving parade’s. Beacuse there were commercials i remember and there was something about Roger Rabbit in either one of those two parades.

Think you can do that next year. If it ‘s not too much trouble? I want to see them and the commercials that aired. The years were different and so were the commercials. Just make a note of that for next year. I’ll keep my fingers crossed. if you do i hope you really do that! :)

Chestnuts roasted by Kevin @ 11/25/2004 7:17 PM


Ahh.. the old days where I watched the Thanksgiving Day parades every year… I miss it.

Though that Marvel float bit? That was so awful I simply couldn’t finish watching it. Im not sure if it was the cheese or the Back to the Future music, but I couldn’t take anymore of it…

Chestnuts roasted by Bloodcat @ 11/25/2004 7:23 PM


Wow,the parade today doesn’t even come close to the parades of the 80′s & 90′s. Back then the floats were mostly about…toys.Now there are 1 or 2 floats. Plus not even 1 toy commercial on the parade. Wow,I’ve really miss the days when the battleground for toy companies was the Macy’s parade.

I also want to see the 88 and 89 parade next year,if it’s possible. :)

Chestnuts roasted by Stargunner @ 11/25/2004 7:23 PM


Matt – thanks for the memories. Once again, you have produced the kind of content that makes this the best ‘nostalgia’ site on the internet. The comercials are what do it for me – I was 11 in 1987 and I remember all those the comercials – I can’t say I ever wanted an Atari XE though! NES forever, baby!

Chestnuts roasted by Jason @ 11/25/2004 7:24 PM


I can’t believe the marvel float used the BTTF theme! That had to of confused the people watching it!

Chestnuts roasted by Oobie-Doobie-Kenoobi @ 11/25/2004 7:48 PM


Thanks, Matt, now I’ll giggle hard when I hear the theme from "A Different World" now.
Best improv of theme lyrics ever.

Chestnuts roasted by AngeFaitore @ 11/25/2004 8:24 PM


Yeah,Robocop appeared on the Marvel float becuase his cartoon was made by the animation division Marvel had at the time.

I wouldn’t be suprised if the reason there aren’t any more toy-based floats in the Macy’s parade becuase some people were tired of it being turned into a huge toy commercial. Thus,no Bratz floats or anything like that in recent years. Just a hunch.

Chestnuts roasted by Overlord @ 11/25/2004 9:04 PM


http://www.livejournal.com/users/jpcromer/6716.html">My take on the Macy’s parade, not any specific one just in general.

Chestnuts roasted by Jason @ 11/25/2004 9:42 PM


Most Macy’s balloons and floats are bought corporate space now, and that’s why 75% of them are based on characters no one has heard of until that point. It’s never been more blatantly obvious, with this year’s features of the Barbie song coincidentally based on the new video, and a Tutenstein float(you watch Tutenstein, right? Right? though we got to hear "walk like an Egyptian" again, which was cool). Ditto with the musical guests hired. I have a feeling the record companies paid to get them in, not the other way around. "And on this float is teen singing sensation TODD ZAKEIFQJA!!" Oh wow, it’s really HIM!

Chestnuts roasted by Mars @ 11/25/2004 9:46 PM


First of all, happy Thanksgiving Day to all American bloggers (and belated Thankgiving to the Canadians). Like last year, I hope everyone else still had as much fun with these parade reviews as I did.

I’m afraid the Marvel Comics float wouldn’t have been impressive to me in ’87 (when I would have been about 8) or now. I’m more of a DC Comics person – seeing Superman made me happier. Being a girl, Barbie and the Cabbies were also interesting, and the Peanuts float ranks as a "nice try," even if I agree that the suits came out scary.

The only commercials mentioned that I remember are the sentimental McDs classics, especially the one involving the teacher. Yes, I cried at it. I’ve always been a fool for sentiment.

I may have seen bits and pieces of this in passing, but as a kid, I also swore by the Philly parade. As I live in Southern New Jersey, they made more use of familiar local personalities and it just made more sense to support your local Boscov’s. The Philly parades haven’t been nearly as fun in the past decade, though, hense my switch to the Macy’s parade.

Oh, yes, and I DID actually get to see most of the parade this year. There were some nifty floats, especially the two that revolved around animals, but I agree with Matt that the "Barbie’s Princess and the Pauper" number was excruciating. Overall, I had far more fun this Thanksgiving than last year – my brother and I just spent the afternoon between parade and dinner playing Nintendo Game Cube.

Chestnuts roasted by starwenn @ 11/25/2004 9:55 PM


Nice. Very nice.

Chestnuts roasted by Dixon Deeper @ 11/25/2004 10:07 PM


Was I hallucinating, or did John (Cougar) Mellencamp sing during one of the football games halftimes? I swear I saw his snubbed nose and floppy brow. The tv sound wasn’t on, so I have no idea if it was actually him by hearing his singing voice.

But, i gotta say, watching football w/ the sound turned off is a lot better than watching Bill Gaither and the Gaitherettes sing non-secular music in accapello for the 9th year in a row.

Chestnuts roasted by trajeal @ 11/25/2004 10:37 PM


You’re damn right it was cold, I was in Arizona for Thanksgiving in 87 and it fuggin’ SNOWED. Unless someone was playing a rather elaborate joke on me.

Chestnuts roasted by EvilTheMime @ 11/26/2004 12:29 PM


Another great parade article and another great batch of commercials.

Damn, the Atari XE Flight Simulator II, from back in the era when the series was being produced by a company called SubLogic (before Bruce Artwick gave the copyright to Microsoft for Flight Simulator 3.0), sucked, and I don’t mean compared to Microsoft Flight Simulator 2004, or, for that matter, even, say, MSFS 4.0, I mean compared to the PC version of FS II. I mean, okay, the PC version only had undetailed outlines of the Empire State Building and the World Trade Center and maybe the Chrysler Building for all of Manhattan back then too, but it was running a couple of frames a second. What’s that frame rate on the XE… 1 frame every 2 seconds?

I’m a little disturbed by that McDonald’s commercial… the bit when everyone raises their hands looks kinda like the zombie hands on the posters for Shaun of the Dead.

And it seems that Pierce Brosnan’s agents were already beginning to prime him to play Bond eight years before Goldeneye hit theatre screens.

By the way, even though I’m Canadian and, to me, Thanksgiving was a month and a half ago, I actually did watch most of this year’s Macy parade, with the main coverage on NBC and the alternate coverage (with Broadway show tunes!) on CBS, usually switching to the show tunes every time NBC had one of those abhorrently wholesome pop acts pop up, which seemed like every two minutes or so this year. They also had a puppet from Avenue Q, the adult Sesame Street spoof, but they didn’t perform any of the great songs like "The Internet is for Porn", for some reason. And they had the Kermit balloon this year too, but no Jim Henson. :’( I appreciated seeing the 1987 footage of him.

Chestnuts roasted by Steve Brandon @ 11/26/2004 12:41 PM


Turkey Fact #12:
Turkeys are filled with enough L-tryptophan to knock you on your sorry
Thanksgiving ass.

Chestnuts roasted by Luap @ 11/26/2004 1:33 AM


A selection from The Hooples’ Horrible Holiday, by Stephen Manes, copyright Avon Camelot, 1986:

Annie piped down and turned toward the screen, where floats and balloons and bands and majorettes were marching along. Not-so-famous television stars described the action as if nothing so important, astonishing, and amazing had ever taken place in the history of the universe.
Then came some singers. "Hey, they’re not really singing!" Annie cried. "They’re just moving their mouths!"
"That’s for sure," said Alvin. The singers were so phony, so obvious about mouthing the words to something they’d recorded long before, that even a two-year-old would have noticed. It wasn’t even in sync. "Look at that guy. Words are coming out of his mouth even when it’s closed. Next thing you know the balloons will start singing."
The big helium-filled balloons of cartoon characters didn’t sing, which was probably just as well. But the commmercial jingles more than made up for them. There were ads for candy and cereals like the ones on the weekend-morning shows. But mostly there were toy commercials.
It seemed to Alvin that three minutes couldn’t go by without a bunch of commercials for a bunch of new toys or new accessories for old toys. Even with the remote control, he couldn’t change channels to avoid them, because all three stations ran their commercials at the same time. There were commercials for dolls, there were commercials for toy cars, there were commercials for robots, and there were commercials for games. And Annie claimed she wanted every single thing she saw.
"You don’t want a dump truck that can run over other dump trucks," said Alvin.
"Yes, I do," said Annie.
"You don’t want a stuffed pig that comes with its own birth certificate," said Alvin.
"Yes, I do," said Annie.
It didn’t matter what it was: Annie said she wanted it, and that was that. Alvin remembered when he was Annie’s age and wanted everything, too. He wondered how his parents could have stood it.
"That’s what I want most of all!" Annie cried, pointing to one of the little pictures in the corner of the screen. "Change the channel!"
"Don’t be silly, Annie."
"Change it!" she shrieked in a voice so loud it made Gramps stick his nose in the door and say, "Simmer down in there."
Alvin changed the channel, but he knew what he was going to hear. The one toy Annie wanted most in the whole world, next to a Carly Cutie doll, was a FuzzBot. It was a giant stuffed robot that could turn into half a dozen different kinds of furry animals. Alvin thought it was the stupidest toy he’d ever seen. And by now he knew the jingle by heart, since Annie had heard it on all the Saturday-morning cartoon shows for weeks and sang it almost every chance she got.

FuzzBots are tough with a hide of fur,
FuzzBots are fun for him and for her.
FuzzBots can be anything you please,
FuzzBots are lots of fun to squeeze.
FuzzBots are cute,
FuzzBots are hot,
So get yourself
Your own FuzzBot.

"FuzzBots by ToyBotics," said the announcer. "Clothes and accessories sold separately."
"That’s my favorite toy in the whole world," said Annie.
"That’s the dumbest toy in the whole world," said Alvin. "Who ever heard of a fuzzy robot? It’s just stupid, that’s all."
"It certainly is," said a silly voice at the door.
"Is not," said Annie.
She and Alvin turned toward the voice. It was coming from a tall grown-up in a curly green wig, a big plastic nose, a bushy fake moustache and eyebrows, and glasses with windshield wipers on them. There was snow all over this person’s fur coat. "It is too stupid," the comical figure said, "and I should know."

To read more of this classic story of 1980s Thanksgivings, you can http://www.amazon.com/exec/obidos/tg/detail/-/0380897407/qid=1101453149/sr=8-7/ref=sr_8_xs_ap_i7_xgl14/002-8840360-2772052?v=glance&s=books&n=507846" TARGET="main">buy the book!

Chestnuts roasted by G'Tron @ 11/26/2004 2:16 AM


I thought the Barbie Princess and the Pauper float was pretty bad. And there was way too much Raven. She was in the parade and then she was doing some kind of half-time segemnt on the CBS game. There were hardly any toy Commercials on and the ones that were on were mostly for preschool toys. Did they retire the Cheeros bee,Arthur, and Snoopy ballons?

Chestnuts roasted by pikachulover @ 11/26/2004 2:36 AM


Happy Thanksgiving. :P

http://img.photobucket.com/albums/v299/OhGodtheRats/turkeystufflowqualsmall.jpg

From my psyche.

Chestnuts roasted by OhGodtheRats @ 11/26/2004 9:14 AM


Ahhh. Gotta say, I had a good night’s sleep last night on account of the tryptophan OD. The only thing that woulda made the meal better was some champagne instead of Martinelli’s Sparkling Cider. Not that the latter isn’t good, it’s just that I prefer champagne. Hmm. Maybe I’ll pick up some today for a post-Thanksgiving celebration.

Anyway, I feel great this morning. I hope all of you feel the same.

Chestnuts roasted by Nate @ 11/26/2004 10:47 AM


re:luap
Crow, no!

Chestnuts roasted by kingklash @ 11/26/2004 12:10 PM


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