I stopped drinking regular soda a few years ago (if I'm going to eat bad stuff, I'd rather it be chips), but who can resist the chic new cans of Coke's "C2" -- the cola for the carb-conscious? Slicing all of the assorted crappy nutritional marks in half, it's a soda with half the calories, half the carbs and half the sugar of normal Coke. If that's not enough for ya, get a load of those neat cans! It's like we're livin in the 30s! The 3030s! It's BTTF 18!

Best as I can tell, it's a remarkable facsimile of original Coke -- honestly can't taste much of a difference at all. I doubt it'll happen, but I wouldn't be entirely shocked if C2 ultimately becomes the template for normal Coke. What's the point in having extra sugar and shit if you can mimic the taste nearly perfectly with less gunk? Yeah, it does seem a bit silly to have Coke, Diet Coke and Not-Quite-Diet-But-Better-Than-Normal Coke, but hey, we're living in an Atkins world. Pretty soon it's gonna be all about low-carb gasoline and low-carb carb bars. It's become the 2000s' offering to the big bad book of four-letter words. I'm still keeping my loyalties on the Diet Coke w/ Lime variety, but for those of you who can't shake your love for real cola, this might be a nice soda safehouse.
Posted by Matt on 06/29/2004. E-mail me!










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C2 isn’t so bad, basically coke with water in it, and with half the carbs it’s more marketable than no-carb diet coke. But beyond taste, rest assured I’ve found out that it will explode just the same in a fire ( http://www.bitterjerksociety.org 27 June post).