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New Article: Eating Spongebob Squarepants.

The 11th hour...just in time. Today's article is a special feature about some of the incredibly many Spongebob Squarepants food promotions that have just hit store shelves, ranging from Pop Tarts to cereal, popsicles, Cheez-It crackers, fruit snacks and more. He even got his own macaroni and cheese! He's pretty much everywhere you look in the supermarkets these days -- it's almost as bad as those Hulk promotions we looked at last summer. Here's the article, including several really giant pictures that may potentially cause hunger. When will it end? When there's Spongebob chicken.

Posted by Matt on 02/03/2004. E-mail me!



Discussion Thread: 136 comments

The fun does not stop with the stores either. on yahoo games you can download or even by the game. Spongebob collapse

Chestnuts roasted by Shorty @ 02/04/2004 12:32 PM

I recently purchaces Sponge Bob Square Pants Ice Cream…It is vanilla with caramel and chencks of chocolate cookie dough shaped like sponge bob.

Should I be embarased that I am 34 years old and have no children and this is not my favorite Ice cream?

Chestnuts roasted by Diane Falconi @ 02/04/2004 12:39 PM

I turn a blind eye towards these things in the grocery store. Of course when I’m at the grocery store, I just make a quick list of the essentials, Crunch Berries, Gatorade, Soda, Gobstoppers/Nerds. Rice, soy sauce, other Asian foods. Never really noticed that there were so many Spongebob things. Though I do recall having to make Spongebob Mac and Cheese for my cousin and had to substitue milk with evaporated milk, only to discover that evaporated milk makes it taste even cheesier.

So really I’m not scared of Sponge bob infiltrating my pantry.

Chestnuts roasted by Rowan Steele @ 02/04/2004 1:10 PM

Here’s something, not food related but here’s everything else that Spongebob’s spongey little fingers have touched..

http://www.momsmarketonline.com/spongebob-squarepants-merchandise.html
Click the menu on the left for even more!

Everything from Sleeping bags to flip phones!

Man, Im so gonna buy the Smak and Yak!

Chestnuts roasted by Cyanyde @ 02/04/2004 1:23 PM

I had that bryers ice cream last year, it was not so great. way too sweet. and its wasnt just spongebob thrown on a regualar flavor, it was HIS OWN FLAVOR! it was more like the cereal, just with ice cream..had those wierd candy bits in it too. gave me a stomach ache.

Chestnuts roasted by Bloodmustard @ 02/04/2004 1:59 PM

I wasn;t aware they made so muhc Spongebob crap! I love Spongebob!
Let me know when they actually come out witha Krabby Pattie!

Chestnuts roasted by Dragonrider @ 02/04/2004 2:24 PM

Well i saw the spongbob article and it reminded me of when I tried sponge bob mac and cheese. But I had to suffer a little bit more. Charft also makes a varriant with "Ocean Blue" cheese sauce. That’s right blue, really really blue cheese sauce. I was actualy afraid to eat it at frist.. I feared the blueness would alter the taste, but it didn’t.. just made it look weird…

Chestnuts roasted by James @ 02/04/2004 3:01 PM

I was at the store like half an hour ago. That cereal aisle is just a bunch of articles waiting to happen. I saw that Sponge bob cereal and I thought about this site.

Chestnuts roasted by swordbourne @ 02/04/2004 3:19 PM

Krabby patties reminds me of hermit crab food for some reason. Makes my stomach turn. I rather have a Crab cake. MMMMMM! CRAAAHHHHHB.

Chestnuts roasted by Rowan Steele @ 02/04/2004 3:21 PM

If my kid read this I’ll have no choice but to hang myself. Some good investigative journalism, but dangerous dangerous stuff for us parents to deal with. So far I’m in hawk for buying SpongeBob Dolls(including a Barbie one), Toothbrush Holder, Talking Spongebob (with the exception of a talking Barney this is the most annoying thing on earth), Talking Gary (Amusing for 7.3 seconds), Sponge Bob Posters, Clothing (including Shirt and Socks), and perhaps worst of all…. DVD’s meaning Being subjected to it outside of the normal cable timeslot!!!!!!! What happened to Card Games…….. OH YEAH they have that SPONGEBOB TOO!!!

Chestnuts roasted by The Shifter @ 02/04/2004 3:29 PM

Keep an eye out for the Spongebob Sqarepants Movie! Oh yea!

I think they should have been working on it instead of that stupid rugrats meets the thornerries movie.

Chestnuts roasted by chiablo @ 02/04/2004 3:30 PM

At one point, there used to be Spongebob Cheese Nips. Now how many cartoon characters get to be both Cheez-Its AND Cheese Nips?

Chestnuts roasted by Luap @ 02/04/2004 3:56 PM

The pop tart box is very creepy. It looks like he’s coming out to get you!

Chestnuts roasted by Cap'n serioustown @ 02/04/2004 4:17 PM

hey, they have crabby patties at a resteraunt near my house. Hamburger with crab dip ontop…. delish!

Chestnuts roasted by chad @ 02/04/2004 4:21 PM

Hey, I’M a 20-something who watches SPSP daily and puzzles over Kids Bop, just like YOU. Matt is the voice of my generation. What’s the freakin’ deal with Kidz Bop, anyhow? Time to see if people are insane enough to 1. make mp3s and 2. share them on Kazaa.

Chestnuts roasted by DeathFrogurt @ 02/04/2004 4:48 PM

Update: the world is retarded AND doomed. Kidz Bop is all over Kazaa.

There’s even a version of "Complicated" on there. Avril is only like 17. To Kidz Bop-ize her song is to be redundant.

Chestnuts roasted by Deathfrogurt @ 02/04/2004 4:53 PM

Well, I’M a middle person with SpongeBob. I like a few of the episodes and tolerate the rest. I really like the one where SpongeBob and Patrick are playing around in the big cardboard box, and when it’s closed it sounds like the things they’re imagining are real, but when the box is opened… yeah. "Imaaaaaginaaaation!" Cracks me up every time. Also, I love that song they sing in the "Band Geeks" one. I have in on MP3 and my little sister has it in VideoNow disc format.

Chestnuts roasted by Freezair @ 02/04/2004 5:52 PM

All these comments and no one mentions the two Easter Eggs at the top! I can’t be the only one who noticed them. Click on Sally and Patrick to get some more articles.

Chestnuts roasted by jason1551 @ 02/04/2004 8:15 PM

hmm… a wood background… where in the world would you get that idea, huh matt??

Chestnuts roasted by Skitzo from stupid5pin.com @ 02/04/2004 8:32 PM

You’d never see Pee Wee eating Spongebob cereal.

As for Carnivale… yes, great great show… gave me something new to watch since they took "American Gothic" off the air so many moons ago.

Chestnuts roasted by gesis @ 02/04/2004 8:54 PM

I wonder what Mat would do if one of us really wrote his initials on our but and mooned him

Chestnuts roasted by Lossenelin @ 02/04/2004 8:57 PM

Am I the only one who buys those shaped Mac & Cheese and don’t use the cheese? I just mix in some butter to keep it from sticking together. A little salt, and it’s good eatin’. I miss the DC comic heroes shapes–and the Scooby-Doo ones are creepy. I don’t like my food to look at me.

There used to be a lot of shaped pastas when I was a kid, usually made by some small company that never advertised. The astronauts were my favorite. Then they disappeared, although my aunt did find some down the street from where they used to live. I’m usually a spagetti fan myself, but the shapes are darn tasty, too.

Chestnuts roasted by ShadowWing the Technorganic Autobot @ 02/04/2004 9:13 PM

I also work in a grocery store and am familiar with most of these items (all of them but the Cheez-Its and the Pop Tarts, including the mentioned-but-not-show ice cream). I also took one look at the cereal and thought "Oh, Matt’s got to review this, if only for the box alone." It’s on sale down here, too, but I have no interest in it. I hate cereal with marshmallows. The marshmallows are always hard, and the cereal is either bland or a "Cap’in Crunch" knock-off.

I’m not exactly sure what to make of "SpongeBob." It’s one of the few shows my 11-year-old brother refuses to miss. It’s certainly…different. My favorite character is the Texas-accented squirrel, Sandy Cheeks. Not only because she’s tougher than all the guys on the show put together, but I just love the absurd idea of a female squirrel with a Texas accent living in a bubble with a tree under the ocean. I haven’t seen many episodes, but the one I liked the most of what I have seen was when Sandy dared SpongeBob, Patrick, Squidward, and Mr. Krabs to go on land. When the guys go on land, they’re amusingly depicted by very obvious toys (a rubber squid, a plastic crab and starfish, and a normal yellow sponge on a stick). Sandy is a squirrel puppet in an astronaut suit. She has to save the guys from seagulls who see them as a light snack. I always knew seagulls were bad guys.

Chestnuts roasted by starwenn @ 02/04/2004 9:27 PM

"OK, is it just me, or have you noticed that whenever they have fruit snacks, the reds, purples, greens, oranges and what have you, are always semi-translucent. But the yellows are always opaque! The Spongebob snacks are no exception! What is up with that? Is there a translucent yellow # 4 shortage? Or did they do a marketing study that found out kids prefer milkier looking fruit snacks, or what?? "

I always thought the opaque ones were the best. You could trade two of them for a whole pack of snacks. The translucent yellows were always really hard.

Chestnuts roasted by Fk27 @ 02/04/2004 10:39 PM

I do enjoy Sponge Bob on some strangley erotic level. I think though he is about to run his course though. With the movie coming out this year, our little yellow friend will hit his zenith.

A cartoon that turns into a film is tricky bussiness. So many toons before him have hit the big screen and fizzled out. It’s ussually by the time the toon gets to multiplexes, the 15 short minutes of kiddie fame are over.

( I mean there are of course sick individuals who will see a kiddie film "under the influence").

This of course will be Mr. Squarepants greatest challenge. Will he get major pop and go over at the local theater or will it be the kiss of death? We shall see.

However there is one thing though that you can’t take away from the little yellow guy: he is the undisputed pop culture icon that is so absurd (or genius) that he is the lexicon of brand name product tie in’s.The heavy weight champ of any Nick Toon before him and perhaps long after as well. He has more merchandise than the Hilton sisters have money. Somewhere out there, there are Sponge Bob enemas and lube.
Corporate America, wouldn’t have it any other way.

Chestnuts roasted by Gerald James @ 02/05/2004 12:23 PM

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This entry was posted on Tuesday, February 3rd, 2004 at 11:17 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed.