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New Article: “The Adventures of Kool-Aid Man!”

Uh oh. Some of you might've heard rumors about the Kool-Aid Man once having a comic book, but chances are good that you've never actually seen it. Now you can. Today's article is a 25+ page review of "The Adventures of Kool-Aid Man," issue number four, published by Marvel Comics in 1987. It's here that we'll meet "Scorch," Kool-Aid Man's enemy made entirely of fire, it's here that we'll play word search games with terms like "lemon lagoon" to find, and it's here that we'll see Kool-Aid Man enter (and WIN!) a surfing contest. Review also includes a special bonus tribute section to my favorite Kool-Aid pals, "Sharkleberry Fin" and "Purplesaurus Rex." That should kill you some time it should did so time kill, yes.

Posted by Matt on 01/19/2004. E-mail me!



Discussion Thread: 105 comments

1. Can you get away by referring to Kool-Aid as "juice?" I’ve always considered it sugar and water.
2. I wonder why Kool-Aid Man didn’t tip over and spill his guts out, ice and all, during any of these comic-book stories.
3. Someone earlier mentioned a Kool-Aid video. I don’t know if it was the same one, but I once viewed a Kool-Aid video. I don’t remember much about it, but I recall part of it was a documentary with interviews of people whose walls Kool-Aid Man had crashed through. My mind’s a little sketchy, it’s been 12 years since I last saw it.
4. The advertising and miscellaneous pages included with the comic are interesting. For example, you’ll notice that in Kool-Aid Man’s "Buckle Up America" promotion, 1) he is only wearing a shoulder belt, not a lap belt and 2) he is wearing the shoulder belt around his lap. This means that when that car he’s riding in crashes, he’ll probably slip out from under the belt and become a pile of sticky broken glass.

Chestnuts roasted by Andrew T. @ 01/20/2004 5:20 PM


Those are some Wicked DEVO glasses that Scorch has!

I think one time long ago I saw some of thes comics at a flea market. I consider it a lost opportunity!

Chestnuts roasted by Ukato84 @ 01/20/2004 5:37 PM


Everybody’s seen the courtroom scene from Family Guy and talks about it all the time. Go on any message board and search 5 minutes; you’ll find something mentioning Family Guy. So the question is…where’s the Fox announcement on the new episodes?

I was lucky to be into Archie in the "really creative" years. You had the teenagers as time travelers, dungeon explorers, cross-country racers, interdimensional warpers, etc. All that and "Sassy Thrasher" too.

I didn’t care about Cheryl Blossom; I wanted Sassy back. Yes, she’s a hideously dated character, but so are a bunch of teens who still meet at soda shops and say "dig it."

Chestnuts roasted by Mars @ 01/20/2004 5:48 PM


Hey Matt: next, do the Koosh Kins miniseries! :)

Chestnuts roasted by Mars @ 01/20/2004 5:49 PM


Hi. I’m a long time reader, first time poster.

Holy Christ! I thought I was the ONLY one on the face of the planet that owned a Kool-Aid Man comic book!

When I was, like, 8 or 9, my family was visiting relatives in Philadelphia, and we all went to the Philadelphia Zoo. And somewhere in the zoo I guess was this Kool-Aid promo stand. And Kool-Aid Man was there! He didn’t talk or anything. He just sort of posed for pictures and pantomimed like Mickey and Pluto do at Disney World.

Anyway, he was handing out all sorts of free crap (like the junk you would get out of the Wacky Warehouse). But one of the only things I kept was the comic book he handed out. I thought it was volume 1. If it isn’t, I thought it was volume 1 and the ONLY one. Plus the cover was a big crowd with Kool-Aid man in the front saying "It’s the grand opening of the Kool-Aid Wacky Warehouse. OH YEAH!!!!"

Comic 1 was about the Wacky Warehouse’s grand opening. Scorch steals a circuitboard that I guess controls important functions in the WareHouse and Kool-Aid Man and the kids have to get it back. (side note: "Surfin’ Berry Beach" bears a remarkable likeness to Wacky Wakiki Beach in the Wacky WareHouse. Yes, IN the Wacky Warehouse. I guess besided shipping out merchandise to kids, the building contained a beach, a race track, and an amusement park, from what I remember. Bodacious!)

Comic 2 was a dance contest plot. Like the surfing contest, Scorch sabatoges the kids by melting the floor wax so thier shoes stick and they can’t dance (Hm…I’m noticing a comic book pattern here =) Of course, Scorch goes and dances on hot wax no problem, and claims to be the winner. Kool-Aid Man in the last ditch effort challenges. Scorch melts Kool-Aid Man’s shoes to the floor, so Kool-Aid Man takes his shoes off and dances without them. Scorch starts frying the floor. The kids thing that Kool Aid Man’s hopping around are dance moves and declare him the winner. Shocking!

Sorry this was so long! It’s my first post and I had a lot to say =)

Kingklash, I saw that Family Guy. I almost died laughing when Kool-Aid Man busted though the wall! It was so far-fetched, unexpected, and made no sense! lol!

Matt, you rule! Keep up the good work! And if you want any scanned pages of my Kool-Aid man comic, I can send them to you (assuming I can find the comic in my basement. It should still be there…)

Chestnuts roasted by Dangerous Xarl @ 01/20/2004 5:57 PM


Andrew, that has to be some of the funniest stuff I have seen in a while. Sticky broken glass =)

Chestnuts roasted by Killer Duck @ 01/20/2004 9:53 PM


"OH YEA"

Chestnuts roasted by Kool-Aid Man @ 01/20/2004 11:56 PM


Giant dugong with scuba diver. Best picture ever. The dugong looks happy.

Chestnuts roasted by Killer Duck @ 01/21/2004 3:36 AM


Damn. I wish I had Tang-suspenders. They’re everything I’m not. Orange, adjustable and a lot cooler than a belt. Oh Yeah!

Chestnuts roasted by Iivuli @ 01/21/2004 10:34 AM


Matt, you need to get the Kool Aid Man plush toy.

Then show a picture of Kool Aid Man reading the comic of his past.

…by the way, how DOES Kool Aid Man bust through walls without shattering his own body?

Chestnuts roasted by Chirs Waters @ 01/21/2004 11:23 AM


KAM’s detective reasoning isn’t as farfetched as you think. I watch detective anime all the time, and trust me, some of KAM deductions made make him a super-genius.

And yes, there is something wrong w/ the holy liquid on children line. And biker shorts on a big red pitcher.

Chestnuts roasted by CardCaptor Loki @ 01/21/2004 12:03 PM


I will answer this question…Kool Aid is indeed damaging his body…like a sword swallower or cannon ball catcher or a man who takes punches to the gut, he is slowly killing himself….gradually bludgeoning his body and internal organs to a pulp, soon to render him cracked beyond repair or shattered into a million sick sticky pieces, all for your disgusting perverse entertainment.

OH YEAH!

Chestnuts roasted by whitemale_98 @ 01/21/2004 12:18 PM


I was just about to red the entire article, but I’ve suddenly been given a craving for Kool-Aid, so now I must go to the store and get some. Bye.

Chestnuts roasted by Nate @ 01/21/2004 8:58 PM


Heh, I have a Kool-Aid Man comic from 83 (no volume number) and number 3.

Chestnuts roasted by Hobie-wan @ 01/21/2004 10:44 PM


I loved Sharkleberry Fin….

All I know, is that with 2 cups of sugar it was hella sweet. I still remember how sweet it was….

I doubt anything else will ever come close.

Chestnuts roasted by Omni @ 01/22/2004 2:39 AM


I have to say, I havent enjoyed an article this much in a long time!

Chestnuts roasted by A-Train @ 01/22/2004 3:00 PM


Wow! I love how I’ve been paid homage to. This is the pinnacle of my career! Thank you, X-Entertainment!

OH YEAH!!!

Chestnuts roasted by Kool-Aid Man @ 01/22/2004 4:51 PM


Damn. This comic was actually fun to read. Matt’s comments were the topping.

Chestnuts roasted by Blue Jester @ 01/22/2004 7:12 PM


I actually owned a Kool-Aid man comic many years ago but it was not the one you have on your page. It had something to do with Kool-Aid man opening up some kind of giant indoor amusement park. Scorch sneaks in disguised as a building inspector but Kool-Aid Man stops him with water balloons. Yes, water balloons! And in the end, he gets rid of Scorch by getting him in a hot-air balloon which rises higher into the air thanks to Scorch’s heat.

What a cornball way to stop a villain.

Chestnuts roasted by Bert Raccoon @ 01/23/2004 1:44 PM


i HATE the cool aide man. Dont get me wrong, i love the drink, but the kool aide man himself scares the shit you of me. Especially the new commercials, where he lures 8 year olds into his pool, and then has them sneak him into hotels, and doesnt tell them what’s in the "secret" drink. i hate him.

Chestnuts roasted by chris @ 01/23/2004 2:38 PM


I have the first two Marvels, the Archie on here, and another Archie where Purplesaurus Rex is now a human-sized sax player, who convinces everyone to help him find his band’s instruments. Know how they go globetrotting? Remember that Star Trek episode where some alien library had doorways to different planets?

The Marvels were better. Forget Scorch, I wanted the Thristies back! Thirsties were space aliens that looked like little suns with tounges that make both KISS and George "The Animal" Steel jealous. They were that long, and that green. Their leader, "Big Thirstie", looked like one of those sun creatures from that one Super Friends episode, and had his underlings fly around in a giant Thirstie-shaped space station while he yelled at them from some undisclosed location via closed-circuit TV. Now *those* were enemies!

And each story (I think of the issue #2 stories brought one group back) had different kids, 2 boys, two girls, who somehow got to travel with KAM in his "Cool Copter" (just a regular blue helecopter) or hang out at his Baxter Building style HQ. (Although it was shaped like a giant pitcher of Kool-Aid, I assumed it was actually the brand’s corporate HQ.) Good stuff. :)

Chestnuts roasted by ShadowWing the Technorganic Autobot @ 01/25/2004 8:15 PM


Jesus, I was talking about KAM in Family Guy just last night while drinking with a bunch of fellow writers. And, totally accidentally, stumble upon this. That was freakin’ great!

Chestnuts roasted by Punk Rock Poet @ 01/28/2004 6:52 PM


Hey, anyone else notice that the Kool Aid Vault looks a bit like one of those Smurf houses without the mushroom cap?

Chestnuts roasted by Punk Rock Poet @ 01/29/2004 12:06 PM


I away wanted one of these comics but I never got around to getting one in the 2nd grade

Chestnuts roasted by FC4 @ 02/01/2004 12:20 PM


What people don’t seem to realize about Sharkleberry Fin is that the name is supposed to sound like Huckleberry Finn. One of the strangest tributes I’ve ever seen.

The Kool-Aid Man comic book was published by Marvel before Archie took it over. Examples from one of their issues are here
http://www.strangecult.com/pisser/koolaid.html
and, amazingly, someone’s highly elaborate— and tragic— fanfic based on the exact same issue (!) is here:
http://ohyeah.six-thousand-chicken-fa-ji-tas.org/links/death.htm

Chestnuts roasted by David Gerstein @ 02/21/2004 3:46 AM


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