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Howlin’ Halloween Apple Jacks!

Spookilicious.Remember when Kellogg's added blue carrots to Apple Jacks? They're at it again, but this time it kinda makes sense. "Howlin' Apple Jacks" is a limited edition spinoff on the original, eliminating the familiar "red Os" and replacing 'em with cinnamon flavored pumpkins. That's right -- full on hard on legitimate Jack O' Lanterns. Spicy Jack O' Lanterns. The cereal aisle is usually the first to get the Halloween treatment; I've already seen Boo Berry creep back up for his yearly oat sew, along with Cocoa Krispies adding marshmallow ghosts to become "Kooky Cocoa Krispies." I guess the lessons learned have something to do with youth's penchant for eating horror. The back of the box features a whole bunch of Halloween jokes and puzzles, all tossed inside what Kellogg's refers to as "Apple Jacks' Ghoulish Graveyard." Unfortunately, I see no answer panel anywhere on the box, so I'll never find out "why the skeleton didn't go to the Halloween dance." Shit on me. For those who need to know everything about a cereal before plopping four bucks down for it, here's a close-up...

Well, there's no denying it -- those are pumpkins. They're also no denying that they're made from something I've never quite experienced before in cereal. The cinnamon pumpkins are almost like hard candies; eating them dry supplies an unexpected chalky crunch not unlike that brought on by those insipid "Smarties" candies. I can't remember the last time I had cereal with milk, so the peculiarities make for a big ol' Halloween negative in my book. Upon closer inspection, it's not so much that the pumpkins are of a different genetic makeup than the Os -- it's just that they're super-concentrated and condensed into these compacted rocks of doom, and my poor teeth were none too pleased with the swap. I'm willing to overlook that in the spirit of the holiday, mostly because they're got holes in their eyes that make them perfect candidates for edible necklace charms.

It's no Count Chocula, but it's always nice to have options.

Posted by Matt on 09/14/2003. E-mail me!



Discussion Thread: 44 comments

Here are pictures of the OJ box.

http://theimaginaryworld.com/tic757.jpg

http://theimaginaryworld.com/tic758.jpg

Chestnuts roasted by Garrison @ 09/15/2003 8:02 PM

Wow, Garrison, thanks! I knew someone out there would find it. Gawd, I miss the cereal of youth. The cereal that one could reach into and find some pseudo-treasure. They were the times before said treasures were lodged between the bag of cereal and the box, preventing one from actually lodging themselves up to the elbow in cereal in quest. Hell, it was the time before two proofs of purchase and $1.99 would get you a lousy piece of chalk! Don’t even get me started on the four to six week wait for the cheap piece of crap. But anyway, I digress. Thank you for the blast of nostalgia. I’m suddenly eight again.

Chestnuts roasted by Amy @ 09/15/2003 10:07 PM

hmm well it appears garrison beat me to the punch on the boxes of oj.
i hope some halloween they bring back all the monster cereals( boo berry, franken berry, yummy mummy, and frute brute)
kellogs must be desperate to push apple jacks. maybe they made to many by accident or they realize they really do suck and are gonna kill em off.

Chestnuts roasted by the corinthian @ 09/15/2003 11:27 PM

Okay, I just rushed out to buy some of this schtuff, and my local grocer didn’t seem to have any in stock! Worse yet, there were only three boxes of blue carrot-supplemented Jacks, and about 20 boxes of the boring old-fashioned variety. Is that normal, or have the blue carrots taken over in most markets? I live in Kansas, and sometimes things don’t catch on here as quickly as they should.

In retrospect, I should have nabbed another box of blue carrot Jacks rather than coming home empty-handed.

Chestnuts roasted by Jeffster @ 09/16/2003 1:38 AM

hmm….orange juice in the cereal. Some thing just doesnt sound good about putting orange juice in milk.

What ever happened to count chocula! he defines halloween cereal!

Chestnuts roasted by heeloyd @ 09/16/2003 2:17 AM

Yeah, for the benefit of other Canadians that may not know, American "Smarties" are the baby Aspirin-like (or smaller Fruit Tums-like) roll candies you get at Hallowe’en that are usually sold under the brand name "Rockets" in Canada. Canadian Smarties (actually British… originally from Rowntree, which was swallowed up by Nestlé) are small, colourful candy-coated milk chocolate "pastilles". Canadian Smarties have a boring website. An unofficial, non-American Smarties page.

Chestnuts roasted by Steve Brandon @ 09/16/2003 2:53 AM

heeloyd–

Yeah, I was wondering why the corinthian didn’t mention the Count. :D

Chestnuts roasted by freakachu @ 09/16/2003 2:54 AM

"Matt is referring to "American" smarties"

ooohhh. rockets. ahhhhhh.

Chestnuts roasted by maNnik @ 09/16/2003 8:39 AM

Hey Matt, on the main page if you click on the Apple Jacks link, it brings you to Jurisprudence. Just thought I’d let you know.

Chestnuts roasted by Diabetic Dinosaur @ 09/16/2003 4:47 PM

i didnt mention the count cause i figured he is pretty much a given when it comes to the halloween cerals, and i was tired at 11:37 pm.

Chestnuts roasted by the corinthian @ 09/16/2003 6:35 PM

Cereal requires ice cold lowfat milk. And lots of it.

Chestnuts roasted by Bloodcat @ 09/16/2003 8:50 PM

orange juice curdles milk. Seperates it out in to curds and whey (aka watery white stuff and snot)

Chestnuts roasted by hoobah @ 09/16/2003 11:22 PM

So are the blue carrots actually carrot flavored? I ask because I see this stuff in the store and have trouble with the concept of a blue, carrot shaped, apple jack flavored, corn cereal. This is getting out of hand..

Chestnuts roasted by Shave The Wales @ 09/17/2003 11:24 PM

No the "carrots" have no flavor. They dont even taste like the apple jacks, its really quite flavorless.

Chestnuts roasted by the Corinthian @ 09/19/2003 8:15 PM

Anybody know wI can find info on Frute Brute and yummy mummy. What was frute brute (I have a friend who swears there used to be a werewolf.) THX.

Chestnuts roasted by DraygonX @ 10/01/2003 11:15 PM

Anybody know where I can find info on Frute Brute and yummy mummy. What was frute brute (I have a friend who swears there used to be a werewolf.) THX.

Chestnuts roasted by DraygonX @ 10/01/2003 11:15 PM

Fruit Brute was a werewolf.

Saw the original 3 at Target, but no Fruit Brute.

Chestnuts roasted by DrTorch @ 10/17/2003 10:02 AM

OK, I am sorry I am joining this converstion late, but check out what I found, it is 2 killer clip reels of MONSTER CEREAL commercials in a movie trailer format…

http://www.youtube.com/watch?v=2wRYNaqQKXU
http://www.youtube.com/watch?v=eyNsFcdDFqU

ALSO, the MONSTERS are back in Target and some other stores, with a new box design…I found them at this blog:
http://monkeyinadryer.blogspot.com/

It seems like General Mills may be catching on that we love and miss these stupid characters…

Chestnuts roasted by CountChoculatte @ 09/23/2006 10:04 AM

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This entry was posted on Sunday, September 14th, 2003 at 6:40 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed.