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Old Chips Ahoy! Ad

Chips Ahoy! cookies, mystical and full of chocolate, might not have survived this long without some clever marketing campaigns. The 'Betcha Bite A Chip' credo alongside their promises of each package containing something like 45,000 chips held public interest, and it even piqued my interest to the point where, for three years, I swore to everyone who'd listed that I'd found a Chips Ahoy! cookie with no chips. I was lying. I wish I could've found better things to lie about.

Click 'more' to see one of the cookie conglomerate's old print ads - featuring a cameo appearance by the legendary Striped Chips Ahoy! and a special activity that lets you fold paper to decode a secret chocolate message...

Go ahead, do it. Print it out. Put 'A' to 'B.' You know you want to. Be sure to drink your Ovaltine.

Posted by Matt on 05/09/2003. E-mail me!



Discussion Thread: 49 comments

Matt, you really can’t appreciate the power of the Chips A Hoy until your girl gets pregnant. They have a power that could only be rivaled by the Infinity Gauntlet itself!

Chestnuts roasted by Draven @ 05/09/2003 1:03 PM

Ok, i’ve been wracking my brain over this and if anyone can help me I’ll email them an amazing picture of my cats. The old wheat thins jingle…. it went like it looks like a cracker but…. and then i cant remember anything else. granted the commercial was out in like 84-85 making me like 3-4 years old. But thats no excuse.

Chestnuts roasted by CalmingEffect @ 05/09/2003 1:15 PM

ahaha I remember that. I think it was on the inside cover of one of my old comic books. I’ll have to check it out

Chestnuts roasted by Jason @ 05/09/2003 1:17 PM

I remember those too!! And Jason is right, they were on the inside of comic books. I forget which comics they were in but they were there.

Chestnuts roasted by KoNaX @ 05/09/2003 1:19 PM

I remeber one comic book Chips Ahoy ad where you had to get through a maze of chocolate chips, passing through as few chips as possible. Then, you talied up your score. Zero chips was "Imposible we told you!" 1-2 was "chip skipper" and more than 9 was "You bit a mouthfull. Try Again." Anybody else remember that?

Cruiz out. >8^D
cruiz@scotsmanality.com
http://www.scotsmanality.com

Chestnuts roasted by A-wel Cruiz @ 05/09/2003 1:23 PM

Ok, I must be bored. A-wel Cruiz, ya, I remember working at that maze for hours trying to get 0 chips. I think that is part of the reason way Im so geekish now. My how things influence your childhood.

Chestnuts roasted by KoNaX @ 05/09/2003 1:27 PM

I would just take ridiculously small bites and feel smug about having not bitten a chip. I would also daydream about becoming wealthy after suing them for false advertising.

Chestnuts roasted by Ubu Rex @ 05/09/2003 1:29 PM

I was recently introduced to Mad Magazine, and my downright favorite part is those pages you fold to get hidden pictures. Those things were hella fun.

Chestnuts roasted by Mr. Mr. Mr. @ 05/09/2003 1:42 PM

There’s something really DISTURBING about that fold-in image. I mean, when you decontextualize it, it’s an severed hand holding a full cookie with a half-cookie blocking the srump of the severed wrist. And there are just creepy rays of light extending out. And people WONDER why 80′s kids are so messed up now?

Chestnuts roasted by J. Random Lurker @ 05/09/2003 1:46 PM

How is it us 80′s kids are fucked up? sure, in the 90′s we ended up shooting up our schools and setting fire to WoodStock 1999, and… and.. okay, okay, bad examples.

Chestnuts roasted by indie @ 05/09/2003 3:48 PM

Ahh, so when you bite the cookie, it explodes in your mouth. It’s all so clear now.

Chestnuts roasted by Sargasm @ 05/09/2003 5:30 PM

Remember ‘Sprinkled’ Chips Ahoy? Pretty good, but the Striped were always my favorite.

Chestnuts roasted by Candyman @ 05/09/2003 6:35 PM

One day on Street Cents, they actually figured out how to find out how many chocolate chips are in Chips Ahoy cookies, and all the bags they tried were pretty close to said stated number *nodd*

Look at my exciting Friday night.

Chestnuts roasted by jjgoreha @ 05/09/2003 9:03 PM

I am the whalerus goo, goo, goo joob…

Chestnuts roasted by BotchieGulpe @ 05/10/2003 12:11 PM

Mmmmmmmmmmmm, cookie. I’ve seen that episode of Street Cents before. Quite interesting… I always thought they were lying.
That ad above really is strange, though. Almost as bad as the Hulk seeds you have going on on the other page…

Chestnuts roasted by materia_chocomog @ 05/10/2003 10:25 AM

Did Striped Chips Ahoy have holes in the centers of the cookies? Or is that a different striped cookie altogether?

Chestnuts roasted by Mike Fireball @ 05/10/2003 2:56 PM

I know this has nothing to do with cookies or anything like that…but, I thought you’d be interested, Matt, that a NEW Masters of the Universe movie is in the works. That’s right. A NEW MOTU MOVIE. But this time, it’s going to stay true to the story of the new cartoon on Cartoon Network. And it won’t be as campy as the 80′s version. Good news? Or sign of the apocalypse? You be the judge.

Chestnuts roasted by hippo_crates @ 05/10/2003 5:40 PM

See, the rays of light, they are actually the shirt sleeve, and the bitten part is the cuff.

And I cannot believe my first post here is about this.

Chestnuts roasted by mlsq42 @ 05/10/2003 6:24 PM

man, i want a shirt like the hand in the ad must be wearing.

awesome stripes + cookie cuffs = one awesome piece of clothing

Chestnuts roasted by evin @ 05/10/2003 6:28 PM

hippo_crates, Where did hear about the He-Man movie?

Chestnuts roasted by Michael @ 05/10/2003 7:10 PM

Read it in a magazine today. Also, Dr. Octopus is planned to be the main and ONLY villian in the second Spidey Movie. AND, the Ironman movie is in the works, so is Daredevil 2 and Electra will be getting her own movie and will also be reappearing in the second DD installment. Word up.

Chestnuts roasted by hippo_crates @ 05/10/2003 11:30 PM

Yeah, I actually did fold it and find out. I now know how many bites out of a Chips Ahoy! chocolate chip cookie it takes before i bite a chip.
Matt is a sexy beast.

Chestnuts roasted by Sabrina @ 05/11/2003 7:01 AM

hey were did you read about the masters of the universe movie????

Chestnuts roasted by Galvatron Maxx @ 05/11/2003 1:48 PM

Something like a cracker, but more like a snack.

Chestnuts roasted by toasterdevil @ 05/11/2003 8:52 PM

The video store…….. BEST. ENTRY. EVER.

people all over the office were asking if I was ok. my favorite in a long long time.

Chestnuts roasted by chad @ 05/12/2003 9:03 AM

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This entry was posted on Friday, May 9th, 2003 at 12:51 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed.