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X-Men: Baskin Robbins’ X2 Ice Cream!


X2's mutant hype machine is resulting in some pretty hysterical cross-promotions, but nothing's as amusing as the new ice cream flavors at Baskin Robbins. For the next few weeks, the sugary franchise breaks the mold with X-Men inspired flavors in colors you've previously only dreamed of eating. The chief new entry is 'Wolverine's Berry Rampage Sundae,' a beastly scoup of blue heaven topped with whipped cream, 'Nerds,' and two godforsaken sour straw candies. And oh yeah - strawberries! I've yet to taste this unparalleled display of sweetness, but it looks like the sort of thing that'd really get me in the mood to play in a ball pit for sixty-seven hours straight. Click here for a pic.

Ice cream parlors fell from grace around here in favor of the much more chic and caffeinated coffee shops, but our local mall still played home to the one last Baskin Robbins within thirty miles. Once I heard that I'd see posters of Halle Berry in a white wig holding up radioactive ice cream cones, I knew it was my personal duty to rush there and snap as many pictures as I could before one of the employees tacked up a handmade 'No Pictures!' sign just to end all the unnerving camera flashes. The mission wasn't a total success, but I got what I came for.

Sadly, this Baskin Robbins didn't have all of the X2 ice cream varieties available, insisting that the rest were 'coming soon.' We asked how soon. 'Very soon.' We asked for an exact date, in case the proximity was attractive enough to where I would've held off posting this until I had photographic evidence of all the flavors. 'We really can't say.' It was like they were putting all their self-worth into making sure I thought they were keeping it a secret. They didn't want to admit their ignorance to the release dates, opting to play Cryptic Creamers for five minutes while we kept getting screwy answers in some kind of alternate universe Laurel & Hardy skit. The young woman handling our order, growing more nervous with each passing glance of my accursed camera, tried to rush us in and out of her life like a pesky mosquito or secret assgas. Three doors down, somebody complained about the food court's poor Japanese cuisine selections. Off in the distance, an old lady labored over the decision of what coffee carafe to buy as a wedding present for someone who had already tied the knot fifteen years prior. Old ladies are senile.

They only had one of the new extreme X-Men flavors: 'Oreo X-Mint.' Described as 'dark chocolate ice cream infused with chunky Oreo cookies and a swirl of Blue Mint ice cream.' Vanilla never seemed so...vanilla. With my curiosity piqued, we ordered some of Cyclops' sweets and hoped for the best. I have to admit, I was a little skeptical about the impending taste even despite all the bold adjectives. It's not that I didn't have faith in Baskin Robbins, but one look at the flavor of the month's homebase barrel had me at least a little concerned...

In my head, things were going on. Terrible things. From afar, this certainly didn't look like a winner. My brain was blasting dueling symphonies from Jaws and Phantom of the Opera, and I was hoping the concert wouldn't climax with Psycho's shower music once the shit hit my tongue. Like any good reporter would, I swallowed my inhibitions. Soon, I would swallow Oreo X-Mint ice cream as well. I was swallowing all over the place.

In went her arm, out came the scoops. We had ordered a X-Mint cone and a X-Mint cup, hoping to get the full photographic effect with the additional upside of having extra ice cream. I felt my order was direct and concise enough - 'can we have a X-Mint cone, and a X-Mint cup?' Simple words for a simple request. Here's what the hostess handed back, and no, I'm not kidding:

Yes, she somehow took my order to mean that I was requesting an ice cream cone, half-filled, turned upside down and mashed into half a cup of X-Mint ice cream. True, some people may actually order it in this way, but I'd made no such demands. Puzzled, I tried to just get past the goof up and make the best of my mutant ice cream sundae. Once the other customers started looking at the woman in the same way one would look at a lion if it coughed up a half-digested guitar and started playing it, I felt I had to say something. 'Miss, I meant we wanted one ice cream cone and one cup.' My less vocal innerself tacked 'fucktard' to the end of the correction. She quickly rectified the situation, presenting us with the right order and a level of embarrassment substantial enough to turn her cheeks bright fuchsia before exploding outright.

Well, it's certainly blue. Actually, it's more blue than anything else. Very, very blue. The outer rim is covered with a darker chocolate, and yes, bits of Oreos stagnate within the mass - sort of like flies trapped in Jurassic Park amber, only more edible. Unfortunately, I can't rail on the taste. It's essentially mint chocolate chip, a flavor that can do no wrong, dyed in a different hue. A blue hue. BLUE.

That said, it ain't the prettiest cream you'll ever munch on. Looks more like a Smurf corpse topped with diarrhea than anything having to do with Marvel Comics. It also seems to melt much quicker than any other flavor Baskin Robbins puts out, but admittedly, the mall was unusually hot last night. Aside from the odd appearance and mega melting ability, I've gotta give this promotion an A+. Obviously, X2 doesn't need any further plugging at this point, but just hearing that they're a big enough entity to warrant their own ice cream flavors is enough to sell you on the legend's worth. I'll be seeing the flick tonight, presumably amidst a horde of moviegoers wearing red sunglasses and claws made from tin foil.

There's a few other X2 flavors, too. The 'Chocolate Vertex Sundae' is pretty standard - just a pile of teethrot with a cherry on top. 'X-Treme Berry Sherbet' is a tad riskier, combining blue raspberry sherbet with WHITE raspberry sherbet. Two raspberry sherbets. One cone. That's a mutant, baby. Get 'em while the movie's still hot -- something tells me these won't be recurring flavors.

More Mixed-Up Marvel Promotions: The Incredible Hulk's Incredible Hands - Hulk's Flavor-Ice - The Secret Wars Sticker Book

Posted by Matt on 05/02/2003. E-mail me!



Discussion Thread: 118 comments

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Ooo ooo I’ll take a double scoop of the ice queen !

Chestnuts roasted by Gozer @ 05/02/2003 1:11 PM


Matt, did you actually eat this goop? And that article just proves to me how honestly stupid some salespeople are at food places. I had the same problem when I ordered from McDonald’s the other day: one fish sandwich and one small fry…simple right? They couldn’t comprehend the fact that I did NOT want the combo meal and NO soda!! Bastards…Anyway, great article and my sister and I who are both big fans of your site agree that the pictures you include with the stories are possibly the best part. :) Take care!! Melissa (resident Tim Curry fan..)

Chestnuts roasted by Melissa Y. @ 05/02/2003 1:47 PM


Anybody else remember Garfield ice cream? Orange with black stripes?

Chestnuts roasted by Mr. Mr. Mr. @ 05/02/2003 1:53 PM


once i made a drink in the blender and used a lot of blue food colouring

my crap looked like that the next morning

Chestnuts roasted by cuggy @ 05/02/2003 1:54 PM


I hope that the pop-up ads by powerade/the matrix don’t catch on. Though cool at first, they became greatly annoying after the 4th page of the toy catalog… I blame UGO, not the site.

Chestnuts roasted by Jumpin' Jesus @ 05/02/2003 2:02 PM


While we’re talking about fast food blunders, here’s a transcribe of a recent trip to my local Wendy’s.

(Mr. Mr. Mr. walks up to the counter. He waits. He waits. He waits. The lady behind the counter, a 17-year old women, sits there, gossiping with her friend.)

Counter-girl: And so then I said…
Other girl: Uh huh.
Counter-girl: That, you know…
Other girl: Yeah.
Counter-girl: So then…

Triple Mr: Um, excuse me.
Counter-girl: Then she said…
Triple Mr: EXCUSE ME!
Counter-girl: Um, yeah.
Triple Mr: I’m ready to order.
Counter-girl: Well, I was waiting for you.
Triple Mr: No you weren’t. You were gossiping.
Counter-girl: Well, shut up. What do you want?
Triple Mr: A #3, please.
Counter-girl: Yeah, sure. (into mic) A #3 for this jerk.
Triple Mr: …
Counter-girl: That’ll be $4.75.

(Mr. Mr. Mr. waits for his order. Counter-girl lights up a smoke. Order’s put on the counter. Mr. Mr. Mr. takes it.)

Counter-girl: See ya, siiiiiir.

For those who care, I complained to the manager. That girl’s now unemployed.

Chestnuts roasted by Mr. Mr. Mr. @ 05/02/2003 2:05 PM


I will also be going to the movie tonight, but now the phrase "Smurf corpse topped with diarrhea" will be clanging around in my head, too. Thanks Matt.

Chestnuts roasted by Kookie @ 05/02/2003 2:18 PM


i want some ice-cream. i want some tobacco-flavored ice cream.

Chestnuts roasted by david palmer, the troll that fights for YOU! @ 05/02/2003 2:18 PM


AHHH! I had the x-treme berry ice cream the other day (it was free scoop night). Its got a refreshing blueberry kind of thing going on with it. I’m not a big fan of any products that are refreshing, so, blah, whatever. I’d give it 2 thumbs pointing sideways.

Chestnuts roasted by kenenf @ 05/02/2003 2:22 PM


sorry to double post, but this is a news flash of the most urgent kind…mcdonalds has MASTERS OF THE UNIVERSE in their happy meals! They’ve got Bratz too…but…you know…masters of the universe…bratz…whatever tickles your pickle. Go get a happy meal!

Chestnuts roasted by kennef @ 05/02/2003 2:26 PM


The sundae itself sounds delicious but COME ON, "Wolverine’s Berry Rampage Sundae"… I don’t know how can leave a Baskin Robbins with that and not feel like I made a total ass of myself for requesting it… At least I can tell my children some day that I once ate a sundae with the craziest name ever.

Chestnuts roasted by Rewolf J @ 05/02/2003 2:36 PM


Hey, one time I went to a ice cream place and I said that I couldn’t decide what I wanted, a cup or a cone, so the dude fixes me a cup and puts an upside down cone on it. Pretty cool.

Chestnuts roasted by Nicole @ 05/02/2003 2:37 PM


The cup-cone combo thing is actually requested a lot by parents of little messy ones, I think. That way the kid gets to eat the cone pointy end first like he was going to anyway, without releasing the flood gates of smurf corpse all over the floor.

Chestnuts roasted by it's more convenient @ 05/02/2003 3:25 PM


I’d be interested to know how many people are interested in X-Men because they’ve been comic book fans forever, versus us newbies. I never read any comics as a kid, so it’s all new to me. I just thought the first movie was so awesome that I’m looking forward to X-2 as much as I am the next Star Wars (and that’s a sad state of affairs, George). Anyone else?

Chestnuts roasted by squee4242 @ 05/02/2003 3:29 PM


I remember when Calgary (Canada) hosted the Olympics, we also got to play host ot a couple of Chinese pandas on loan. To celebrate, a company created Panda Ice Cream Logs (log being the stupidest name for an ice cream treat EVER).

You had to slice off cross-sections of the log and then you’d get to eat a cute panda face. The stuff tasted like licorice-laced crap. But I did learn that a melty panda face is scary. And that pandas taste sweet. Who knew bamboo was a sweetener?

Chestnuts roasted by Sean @ 05/02/2003 3:41 PM


I myself am a newbie as well. All I can tell you is that some of the finer points of the first movie confused me. I have been avidly watching the cartoon on Cartoon Network ever since and bugging my boyfriend to explain to me everyone’s powers and subplots so when I see the movie this w/e, I can at least fake knowledge. Because faking it is what we gals do best. ;-)

And as for Star Wars…my new plan is to avoid thinking of the next installment. I figure, if I go in this time knowing it’s going to suck, I won’t be nearly as disappointed as with the last two…Ah, George, what have you done?

Chestnuts roasted by purplegirl247 @ 05/02/2003 3:45 PM


maybe george is just trying to make us all appreciate the original triology and quit bugging him for more sequels and prequels and such. "Be careful what you wish for, you just might (unfortunately) get it"

Chestnuts roasted by kennef @ 05/02/2003 3:51 PM


MOTU Happy Meals!

Chestnuts roasted by x-bane @ 05/02/2003 5:05 PM


Maybe it’s just me, but Wolverine’s Berry Rampage Sundae although sounding tasty, looks like crap.

I mean, don’t get me wrong, Wolverine is awesome and everything, but do you think he would honestly want to be associated with sour straws? I’m guessing not.

He’d probably want to be more associated with metal spoons that had the end filed down so it would be like one of his claws. Then you could tape them to your hand. Then you could be Wolverine!

Chestnuts roasted by Buhhhrito @ 05/02/2003 5:10 PM


haha, you always have that ability to make any food look like it’s toxic. you should make the adverts for fast food companies to show what you’re actually being served

Chestnuts roasted by kev @ 05/02/2003 5:51 PM


Don’t you always love how great and appetizing the product looksin pictures? Then the disappointment you get to feel when you realize you got tricked into buying crap again?

That aside, I’m going to see X2 in a few hours, and hopefully the movie will not resemble that "crap with a few bright blue spots" in any way…

xoxox Sara <3

Chestnuts roasted by Sara @ 05/02/2003 5:55 PM


I saw X-Men 2 last night at midnight. Made the first one look like a teaser trailer. We finally get a REAL Wolverine and The intro was just flat out amazing. Luckily, I saw it with a bunch of comic dorks like myself, so there was not a lot of whispered questions in the theater. I’ve never watched a movie that got so much applause after scenes. Singer threw in a lot more in-jokes and cameos this time around as well.

Hell of a movie, better than the first.

Chestnuts roasted by Ronnie Pruitt @ 05/02/2003 5:58 PM


"Smurf corpse topped with diarrhea"….god I love Matt’s descriptions.

Anyways, as far as the whole "X-perienced vs newbie" x-men thing (I made a funny!), I’ve been reading the comics religiously for 10 years, and I think they’ve done an outstanding job with the first movie, and X-pecting the same from the second. Alot of fans have criticized the fact that there are minor differences between the plots of the movie and the comics, and that newbies have taken a liking to the franchise they’ve loved so long.

Well, for starters, the plot differences are important to helping make the storyline more accessible to those of us who haven’t been following the comics. As for the newbies liking X-Men, I say more power to them! It’s the mass ticket sales to all the newbies that helped get X2 made in the first place. So please, everyone, go see X2 so that this x-fan can someday see an X3. :)

As for dumb fast-food workers, I once went to McDonald’s and ordered a cheeseburger. Simple enough, right? WRONG! Little Ms. I-don’t-know-my-ass-from-my-face behind the counter hands me a burger with all the ingredients…except the fucking meat! Needless to say, I whined about it and got my free apple pie. Sometimes I wish fast food places would mess up my order more often.

iceman801@yahoo.com

Chestnuts roasted by Psychic Lemur @ 05/02/2003 6:10 PM


I watched an shortened version of Episode II on an Imax screen. Having already seen it, I wasn’t expecting much but to be impressed by the whiz-bang effects. Truth be told, on a 25-foot screen the effects actually look cheesier and more obviously CGI, rather than the seamless blending other movies are getting great at. I did notice one interesting thing that is hard to miss on a screen that big. In the first half of the movie, there is a big mole on Anakin’s chin that is obviously being hidden with makeup. Halfway through, the makeup lady gave up and he has a big black mole under his lip. Continuity, anyone?
Remember those Yak-Back recorders? You could records a few different clips of your friends making fart sounds to play at opportune moments? Well, after seeing Episode II again, I realized that they could have replaced Ewan McGregor with one that said "Be mindful of your feelings" "You are not yet a Jedi" and "Use the force" and you wouldn’t be able to tell the difference. What a waste of a great actor and the greatest character.

Chestnuts roasted by squee4242 @ 05/02/2003 6:11 PM


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